In today’s content-driven world, video is the most powerful form of digital marketing — and understanding SEO is the key to making it work for you. YouTube & Video SEO Masterclass: Grow Views, Subscribers & Income teaches you how to optimise every element of your video strategy to achieve higher visibility, stronger engagement, and greater profitability. Whether you’re a creator, entrepreneur, or marketer, this course provides the blueprint for ranking your videos on both YouTube and Google while building a loyal, engaged audience.

You’ll begin by learning the fundamentals of video SEO and how it differs from traditional search engine optimisation. The first module introduces you to the two main types of video SEO — platform-based and self-hosted — and helps you understand when to use YouTube hosting versus self-hosting to maximise reach and monetisation potential. You’ll also learn how SEO impacts video discoverability and how to build a sustainable foundation for long-term growth.

Next, you’ll master keyword research and ranking strategies. You’ll learn how to use tools like Google Keyword Planner, YouTube Auto-Suggest, and VidIQ to find high-traffic, low-competition keywords that attract your ideal audience. Through practical examples, you’ll see how to optimise your titles, tags, and descriptions for maximum visibility on both search engines and YouTube’s internal algorithm. You’ll also discover how self-hosting videos can enhance your control over promotion and brand identity.

The advanced SEO section dives deeper into optimisation strategies that professional creators use to dominate search results. You’ll learn how to build and submit video sitemaps, interpret YouTube Analytics, and apply data-driven insights to improve future uploads. You’ll also understand the critical “Rules of Engagement” — how likes, comments, watch time, and shares influence rankings — and how to design your video layout for maximum retention and click-through rates.

You’ll then explore the ethics and monetisation side of video SEO. You’ll discover the difference between black-hat and white-hat SEO practices, ensuring your growth remains sustainable and penalty-free. The course also covers playlist creation for competitive keywords, monetisation through YouTube AdSense and alternative revenue models, and the role of subscriber engagement in long-term SEO success.

The final module introduces you to advanced tracking and performance tools such as VidIQ and YTCockpit. You’ll learn how to analyse keyword performance, track ranking improvements, and measure the ROI of your SEO efforts. By the end of the course, you’ll have a complete, repeatable system for optimising every video you publish — from keyword research to monetisation — turning your YouTube channel into a scalable business asset.

Whether you’re growing your personal brand, marketing products, or building an audience from scratch, this masterclass gives you everything you need to achieve real YouTube success through professional-level SEO.