In an era where social media drives brand perception, engagement, and business growth, mastering the art and science of social media management has become a critical skill. The Social Media Management and Strategy Level 3 Advanced Diploma offers a complete learning experience for individuals seeking to understand and excel in the digital landscape. Whether you're a small business owner, marketing professional, or new to the world of social media, this course provides the essential tools to build and implement successful online strategies.

The course begins by introducing learners to the core social media platforms and the evolving role of a social media manager. From understanding platform-specific functionalities to navigating the legal and ethical aspects of online communication, learners will gain a solid foundation for professional social media work. In the strategy module, participants explore how to define clear social media goals, research and understand their target audience, and conduct competitive analysis to inform content and engagement tactics.

The content creation module dives into planning, producing, and curating effective visual and written material, with lessons on how to leverage user-generated content and collaborate with influencers. Learners are guided through building a consistent content calendar and applying best practices for tone, timing, and storytelling across different platforms. Paid social media advertising and analytics are also covered, ensuring learners understand how to create and manage ad campaigns, interpret key metrics, and use data insights to improve performance through A/B testing and optimisation.

As social media is not just about publishing but also about connecting, the course includes a strong focus on community management. Learners will explore how to build loyal online communities, handle public relations crises, and apply social listening tools to monitor brand reputation and feedback in real-time. The final lecture addresses emerging trends such as short-form video, AI in content delivery, and the evolving role of platforms like TikTok, LinkedIn, and Threads, while also offering guidance on how to grow professionally in this ever-changing industry.

Upon completion of this course, learners will be prepared to plan, execute, and manage social media campaigns with confidence and professionalism. They will be equipped with actionable knowledge that can be immediately applied to personal brands, businesses, or client accounts in both freelance and corporate roles.