The List Grow v2: The Ultimate MailChimp Email Marketing Mastery Course is your step-by-step roadmap to mastering one of the world’s most powerful email marketing platforms. Designed for beginners and professionals alike, this course takes you through every stage of creating, managing, and scaling successful email campaigns that drive real business growth.

You’ll start by getting comfortable with the MailChimp dashboard, learning how to register, navigate, and customise your account for efficient email management. You’ll explore how email marketing works in today’s digital landscape and why it remains one of the most profitable marketing channels. Through clear and actionable lessons, you’ll understand how to build trust, nurture relationships, and turn subscribers into loyal customers.

Next, you’ll dive into list building and opt-in strategies — the foundation of any strong email campaign. You’ll learn to create professional landing pages, integrate opt-in forms, and use pop-ups to capture leads effectively. You’ll also master list configuration and import settings to ensure your subscribers are organised, compliant, and ready to receive targeted messages.

The course then guides you through the process of creating, scheduling, and analysing MailChimp campaigns and broadcasts. You’ll design email templates that match your brand, explore paid ad integration, and interpret MailChimp’s analytics to improve open rates, click-throughs, and conversions. By understanding the data, you’ll make smarter marketing decisions and continuously refine your email strategy.

You’ll also discover the power of email automation and sequences, learning how to set up autoresponders and automated workflows that engage your audience around the clock. The course covers advanced storytelling frameworks such as the Soap Opera Sequence and the Seinfeld Email Sequence, both designed to increase engagement and build authentic relationships with subscribers.

Finally, you’ll learn advanced squeeze page techniques to supercharge your list growth. You’ll study real examples and proven tactics for designing pages that convert, helping you attract new subscribers faster and keep your funnel full of qualified leads. By the end of this course, you’ll have a complete, hands-on understanding of MailChimp’s most powerful features — and the skills to build and scale email marketing systems that deliver measurable results.