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Business Admin & Management Marketing & E-Commerce Project & Risk Management Information & Emerging Technologies Office Software & Tools

Course Features

Price

Original price was: $956.58.Current price is: $29.26.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

5 hours, 5 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

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A UK-style digital marketing desk with Google Ads dashboards, keyword tools and notes, illustrating a google ads search masterclass setup.

Overview

Google ads search masterclass training provides a complete, structured pathway for anyone looking to build profitable, data-driven Google Search campaigns in 2025. This course takes you from absolute foundations to advanced optimisation techniques so you can confidently plan, launch and scale campaigns that deliver measurable results. You will learn how Google Ads works behind the scenes, why Quality Score and Ad Rank matter, and how to make strategic decisions that improve visibility and reduce wasted spend.

A major focus of the course is helping learners understand the importance of accurate conversion tracking. Through step-by-step guidance, you will learn how to configure Google Tag Manager, link it to your website, create precise conversion events and assign values that align with real business goals. These skills enable you to track performance with accuracy, optimise bidding strategies and make informed decisions that increase ROI.

The course expands further into building high-performing campaigns, from choosing objectives and targeting settings to understanding bidding strategies and using advanced campaign controls. You’ll also explore keyword research using professional tools, learn how to differentiate match types, identify negative keywords, analyse competitor activity and leverage auction insights to stay ahead.

In the creative stage, you’ll discover how to craft compelling ad copy that improves CTR, relevance and conversion rates. You will also learn how to use extensions strategically to increase visibility and strengthen the impact of your ads.

By the end of the programme, you will have the confidence to structure complete search campaigns, monitor performance effectively and continuously improve results using data-driven methods. Learners receive a free course completion certificate, with premium certificates and transcripts available for purchase. All students also benefit from 5-star rated support available 24/7 by email.

This course is ideal for digital marketing beginners, business owners, freelancers, social media managers, aspiring PPC specialists and professionals looking to strengthen their advertising skills. It’s also suitable for entrepreneurs wanting to reduce agency costs and gain full control over their online advertising strategy.
No prior Google Ads experience is needed. Learners should have basic computer skills and an interest in digital marketing or online advertising. Access to a laptop and a stable internet connection is recommended for practising setup, research and campaign management.
Completing this course can lead to roles such as PPC specialist, digital marketing executive, Google Ads analyst, advertising assistant, freelance paid ads manager or small-business marketing strategist. It also provides a solid foundation for advanced Google Ads certifications and higher-level performance marketing opportunities.

Who is this course for?

Google ads search masterclass training provides a complete, structured pathway for anyone looking to build profitable, data-driven Google Search campaigns in 2025. This course takes you from absolute foundations to advanced optimisation techniques so you can confidently plan, launch and scale campaigns that deliver measurable results. You will learn how Google Ads works behind the scenes, why Quality Score and Ad Rank matter, and how to make strategic decisions that improve visibility and reduce wasted spend.

A major focus of the course is helping learners understand the importance of accurate conversion tracking. Through step-by-step guidance, you will learn how to configure Google Tag Manager, link it to your website, create precise conversion events and assign values that align with real business goals. These skills enable you to track performance with accuracy, optimise bidding strategies and make informed decisions that increase ROI.

The course expands further into building high-performing campaigns, from choosing objectives and targeting settings to understanding bidding strategies and using advanced campaign controls. You’ll also explore keyword research using professional tools, learn how to differentiate match types, identify negative keywords, analyse competitor activity and leverage auction insights to stay ahead.

In the creative stage, you’ll discover how to craft compelling ad copy that improves CTR, relevance and conversion rates. You will also learn how to use extensions strategically to increase visibility and strengthen the impact of your ads.

By the end of the programme, you will have the confidence to structure complete search campaigns, monitor performance effectively and continuously improve results using data-driven methods. Learners receive a free course completion certificate, with premium certificates and transcripts available for purchase. All students also benefit from 5-star rated support available 24/7 by email.

This course is ideal for digital marketing beginners, business owners, freelancers, social media managers, aspiring PPC specialists and professionals looking to strengthen their advertising skills. It’s also suitable for entrepreneurs wanting to reduce agency costs and gain full control over their online advertising strategy.
No prior Google Ads experience is needed. Learners should have basic computer skills and an interest in digital marketing or online advertising. Access to a laptop and a stable internet connection is recommended for practising setup, research and campaign management.
Completing this course can lead to roles such as PPC specialist, digital marketing executive, Google Ads analyst, advertising assistant, freelance paid ads manager or small-business marketing strategist. It also provides a solid foundation for advanced Google Ads certifications and higher-level performance marketing opportunities.

Requirements

Google ads search masterclass training provides a complete, structured pathway for anyone looking to build profitable, data-driven Google Search campaigns in 2025. This course takes you from absolute foundations to advanced optimisation techniques so you can confidently plan, launch and scale campaigns that deliver measurable results. You will learn how Google Ads works behind the scenes, why Quality Score and Ad Rank matter, and how to make strategic decisions that improve visibility and reduce wasted spend.

A major focus of the course is helping learners understand the importance of accurate conversion tracking. Through step-by-step guidance, you will learn how to configure Google Tag Manager, link it to your website, create precise conversion events and assign values that align with real business goals. These skills enable you to track performance with accuracy, optimise bidding strategies and make informed decisions that increase ROI.

The course expands further into building high-performing campaigns, from choosing objectives and targeting settings to understanding bidding strategies and using advanced campaign controls. You’ll also explore keyword research using professional tools, learn how to differentiate match types, identify negative keywords, analyse competitor activity and leverage auction insights to stay ahead.

In the creative stage, you’ll discover how to craft compelling ad copy that improves CTR, relevance and conversion rates. You will also learn how to use extensions strategically to increase visibility and strengthen the impact of your ads.

By the end of the programme, you will have the confidence to structure complete search campaigns, monitor performance effectively and continuously improve results using data-driven methods. Learners receive a free course completion certificate, with premium certificates and transcripts available for purchase. All students also benefit from 5-star rated support available 24/7 by email.

This course is ideal for digital marketing beginners, business owners, freelancers, social media managers, aspiring PPC specialists and professionals looking to strengthen their advertising skills. It’s also suitable for entrepreneurs wanting to reduce agency costs and gain full control over their online advertising strategy.
No prior Google Ads experience is needed. Learners should have basic computer skills and an interest in digital marketing or online advertising. Access to a laptop and a stable internet connection is recommended for practising setup, research and campaign management.
Completing this course can lead to roles such as PPC specialist, digital marketing executive, Google Ads analyst, advertising assistant, freelance paid ads manager or small-business marketing strategist. It also provides a solid foundation for advanced Google Ads certifications and higher-level performance marketing opportunities.

Career path

Google ads search masterclass training provides a complete, structured pathway for anyone looking to build profitable, data-driven Google Search campaigns in 2025. This course takes you from absolute foundations to advanced optimisation techniques so you can confidently plan, launch and scale campaigns that deliver measurable results. You will learn how Google Ads works behind the scenes, why Quality Score and Ad Rank matter, and how to make strategic decisions that improve visibility and reduce wasted spend.

A major focus of the course is helping learners understand the importance of accurate conversion tracking. Through step-by-step guidance, you will learn how to configure Google Tag Manager, link it to your website, create precise conversion events and assign values that align with real business goals. These skills enable you to track performance with accuracy, optimise bidding strategies and make informed decisions that increase ROI.

The course expands further into building high-performing campaigns, from choosing objectives and targeting settings to understanding bidding strategies and using advanced campaign controls. You’ll also explore keyword research using professional tools, learn how to differentiate match types, identify negative keywords, analyse competitor activity and leverage auction insights to stay ahead.

In the creative stage, you’ll discover how to craft compelling ad copy that improves CTR, relevance and conversion rates. You will also learn how to use extensions strategically to increase visibility and strengthen the impact of your ads.

By the end of the programme, you will have the confidence to structure complete search campaigns, monitor performance effectively and continuously improve results using data-driven methods. Learners receive a free course completion certificate, with premium certificates and transcripts available for purchase. All students also benefit from 5-star rated support available 24/7 by email.

This course is ideal for digital marketing beginners, business owners, freelancers, social media managers, aspiring PPC specialists and professionals looking to strengthen their advertising skills. It’s also suitable for entrepreneurs wanting to reduce agency costs and gain full control over their online advertising strategy.
No prior Google Ads experience is needed. Learners should have basic computer skills and an interest in digital marketing or online advertising. Access to a laptop and a stable internet connection is recommended for practising setup, research and campaign management.
Completing this course can lead to roles such as PPC specialist, digital marketing executive, Google Ads analyst, advertising assistant, freelance paid ads manager or small-business marketing strategist. It also provides a solid foundation for advanced Google Ads certifications and higher-level performance marketing opportunities.

    • What is Google Ads and How It Works 00:10:00
    • Understanding Quality Score & Ad Rank (Why They Matter) 00:10:00
    • Setting Up Your Google Ads Account Step-by-Step 00:10:00
    • Exploring Different Campaign Types (Search, Display, Video) 00:10:00
    • Why Conversion Tracking Is Essential for ROI 00:10:00
    • Creating and Configuring Your Google Tag Manager Account 00:10:00
    • Connecting Tag Manager to Your Website 00:10:00
    • Setting Up Conversions in Tag Manager for Google Ads 00:10:00
    • Adding Custom Conversion Values in Google Ads 00:10:00
    • Choosing the Right Campaign Objective 00:10:00
    • Selecting Bidding Strategies & Naming Conventions 00:10:00
    • Ad Networks: Search vs Display Explained 00:10:00
    • Location & Language Targeting for Maximum Reach 00:10:00
    • Understanding Audience Networks & Target Options 00:10:00
    • Advanced Campaign Settings You Should Know 00:10:00
    • Keyword Fundamentals for Google Search Ads 00:10:00
    • Using the Keyword Planner Tool – Part 1 00:10:00
    • Using the Keyword Planner Tool – Part 2 00:10:00
    • Search Terms, Match Types & Negative Keywords 00:10:00
    • Analysing Auction Insights & Competitor Data 00:10:00
    • Leveraging Competitor Keywords for Better Results 00:10:00
    • Creating High-Converting Search Ads 00:10:00
    • Using Ad Extensions to Boost CTR and Ad Performance 00:10:00
    • Recap and Next Steps in Your Google Ads Journey 00:10:00
    • Exam of Google Ads Search Masterclass 2025: From Setup to Conversion Tracking & Keyword Strategy 00:50:00
    • Premium Certificate 00:15:00
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Yes, our premium certificate and transcript are widely recognized and accepted by embassies worldwide, particularly by the UK embassy. This adds credibility to your qualification and enhances its value for professional and academic purposes.

Yes, this course is designed for learners of all levels, including beginners. The content is structured to provide step-by-step guidance, ensuring that even those with no prior experience can follow along and gain valuable knowledge.

Yes, professionals will also benefit from this course. It covers advanced concepts, practical applications, and industry insights that can help enhance existing skills and knowledge. Whether you are looking to refine your expertise or expand your qualifications, this course provides valuable learning.

No, you have lifetime access to the course. Once enrolled, you can revisit the materials at any time as long as the course remains available. Additionally, we regularly update our content to ensure it stays relevant and up to date.

I trust you’re in good health. Your free certificate can be located in the Achievement section. The option to purchase a CPD certificate is available but entirely optional, and you may choose to skip it. Please be aware that it’s crucial to click the “Complete” button to ensure the certificate is generated, as this process is entirely automated.

Yes, the course includes both assessments and assignments. Your final marks will be determined by a combination of 20% from assignments and 80% from assessments. These evaluations are designed to test your understanding and ensure you have grasped the key concepts effectively.

We are a recognized course provider with CPD, UKRLP, and AOHT membership. The logos of these accreditation bodies will be featured on your premium certificate and transcript, ensuring credibility and professional recognition.

Yes, you will receive a free digital certificate automatically once you complete the course. If you would like a premium CPD-accredited certificate, either in digital or physical format, you can upgrade for a small fee.

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Course Features

Price

Original price was: $956.58.Current price is: $29.26.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

5 hours, 5 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

  • Share

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