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Business Admin & Management Marketing & E-Commerce Project & Risk Management Information & Emerging Technologies Office Software & Tools

Course Features

Price

Original price was: £490.00.Current price is: £14.99.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

15 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

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A UK-style digital marketing desk with Google Ads dashboards, keyword tools and notes, illustrating a google ads search masterclass setup.

Overview

Google ads search masterclass training provides a complete, structured pathway for anyone looking to build profitable, data-driven Google Search campaigns in 2025. This course takes you from absolute foundations to advanced optimisation techniques so you can confidently plan, launch and scale campaigns that deliver measurable results. You will learn how Google Ads works behind the scenes, why Quality Score and Ad Rank matter, and how to make strategic decisions that improve visibility and reduce wasted spend.

A major focus of the course is helping learners understand the importance of accurate conversion tracking. Through step-by-step guidance, you will learn how to configure Google Tag Manager, link it to your website, create precise conversion events and assign values that align with real business goals. These skills enable you to track performance with accuracy, optimise bidding strategies and make informed decisions that increase ROI.

The course expands further into building high-performing campaigns, from choosing objectives and targeting settings to understanding bidding strategies and using advanced campaign controls. You’ll also explore keyword research using professional tools, learn how to differentiate match types, identify negative keywords, analyse competitor activity and leverage auction insights to stay ahead.

In the creative stage, you’ll discover how to craft compelling ad copy that improves CTR, relevance and conversion rates. You will also learn how to use extensions strategically to increase visibility and strengthen the impact of your ads.

By the end of the programme, you will have the confidence to structure complete search campaigns, monitor performance effectively and continuously improve results using data-driven methods. Learners receive a free course completion certificate, with premium certificates and transcripts available for purchase. All students also benefit from 5-star rated support available 24/7 by email.

This course is ideal for digital marketing beginners, business owners, freelancers, social media managers, aspiring PPC specialists and professionals looking to strengthen their advertising skills. It’s also suitable for entrepreneurs wanting to reduce agency costs and gain full control over their online advertising strategy.
No prior Google Ads experience is needed. Learners should have basic computer skills and an interest in digital marketing or online advertising. Access to a laptop and a stable internet connection is recommended for practising setup, research and campaign management.
Completing this course can lead to roles such as PPC specialist, digital marketing executive, Google Ads analyst, advertising assistant, freelance paid ads manager or small-business marketing strategist. It also provides a solid foundation for advanced Google Ads certifications and higher-level performance marketing opportunities.

Who is this course for?

Google ads search masterclass training provides a complete, structured pathway for anyone looking to build profitable, data-driven Google Search campaigns in 2025. This course takes you from absolute foundations to advanced optimisation techniques so you can confidently plan, launch and scale campaigns that deliver measurable results. You will learn how Google Ads works behind the scenes, why Quality Score and Ad Rank matter, and how to make strategic decisions that improve visibility and reduce wasted spend.

A major focus of the course is helping learners understand the importance of accurate conversion tracking. Through step-by-step guidance, you will learn how to configure Google Tag Manager, link it to your website, create precise conversion events and assign values that align with real business goals. These skills enable you to track performance with accuracy, optimise bidding strategies and make informed decisions that increase ROI.

The course expands further into building high-performing campaigns, from choosing objectives and targeting settings to understanding bidding strategies and using advanced campaign controls. You’ll also explore keyword research using professional tools, learn how to differentiate match types, identify negative keywords, analyse competitor activity and leverage auction insights to stay ahead.

In the creative stage, you’ll discover how to craft compelling ad copy that improves CTR, relevance and conversion rates. You will also learn how to use extensions strategically to increase visibility and strengthen the impact of your ads.

By the end of the programme, you will have the confidence to structure complete search campaigns, monitor performance effectively and continuously improve results using data-driven methods. Learners receive a free course completion certificate, with premium certificates and transcripts available for purchase. All students also benefit from 5-star rated support available 24/7 by email.

This course is ideal for digital marketing beginners, business owners, freelancers, social media managers, aspiring PPC specialists and professionals looking to strengthen their advertising skills. It’s also suitable for entrepreneurs wanting to reduce agency costs and gain full control over their online advertising strategy.
No prior Google Ads experience is needed. Learners should have basic computer skills and an interest in digital marketing or online advertising. Access to a laptop and a stable internet connection is recommended for practising setup, research and campaign management.
Completing this course can lead to roles such as PPC specialist, digital marketing executive, Google Ads analyst, advertising assistant, freelance paid ads manager or small-business marketing strategist. It also provides a solid foundation for advanced Google Ads certifications and higher-level performance marketing opportunities.

Requirements

Google ads search masterclass training provides a complete, structured pathway for anyone looking to build profitable, data-driven Google Search campaigns in 2025. This course takes you from absolute foundations to advanced optimisation techniques so you can confidently plan, launch and scale campaigns that deliver measurable results. You will learn how Google Ads works behind the scenes, why Quality Score and Ad Rank matter, and how to make strategic decisions that improve visibility and reduce wasted spend.

A major focus of the course is helping learners understand the importance of accurate conversion tracking. Through step-by-step guidance, you will learn how to configure Google Tag Manager, link it to your website, create precise conversion events and assign values that align with real business goals. These skills enable you to track performance with accuracy, optimise bidding strategies and make informed decisions that increase ROI.

The course expands further into building high-performing campaigns, from choosing objectives and targeting settings to understanding bidding strategies and using advanced campaign controls. You’ll also explore keyword research using professional tools, learn how to differentiate match types, identify negative keywords, analyse competitor activity and leverage auction insights to stay ahead.

In the creative stage, you’ll discover how to craft compelling ad copy that improves CTR, relevance and conversion rates. You will also learn how to use extensions strategically to increase visibility and strengthen the impact of your ads.

By the end of the programme, you will have the confidence to structure complete search campaigns, monitor performance effectively and continuously improve results using data-driven methods. Learners receive a free course completion certificate, with premium certificates and transcripts available for purchase. All students also benefit from 5-star rated support available 24/7 by email.

This course is ideal for digital marketing beginners, business owners, freelancers, social media managers, aspiring PPC specialists and professionals looking to strengthen their advertising skills. It’s also suitable for entrepreneurs wanting to reduce agency costs and gain full control over their online advertising strategy.
No prior Google Ads experience is needed. Learners should have basic computer skills and an interest in digital marketing or online advertising. Access to a laptop and a stable internet connection is recommended for practising setup, research and campaign management.
Completing this course can lead to roles such as PPC specialist, digital marketing executive, Google Ads analyst, advertising assistant, freelance paid ads manager or small-business marketing strategist. It also provides a solid foundation for advanced Google Ads certifications and higher-level performance marketing opportunities.

Career path

Google ads search masterclass training provides a complete, structured pathway for anyone looking to build profitable, data-driven Google Search campaigns in 2025. This course takes you from absolute foundations to advanced optimisation techniques so you can confidently plan, launch and scale campaigns that deliver measurable results. You will learn how Google Ads works behind the scenes, why Quality Score and Ad Rank matter, and how to make strategic decisions that improve visibility and reduce wasted spend.

A major focus of the course is helping learners understand the importance of accurate conversion tracking. Through step-by-step guidance, you will learn how to configure Google Tag Manager, link it to your website, create precise conversion events and assign values that align with real business goals. These skills enable you to track performance with accuracy, optimise bidding strategies and make informed decisions that increase ROI.

The course expands further into building high-performing campaigns, from choosing objectives and targeting settings to understanding bidding strategies and using advanced campaign controls. You’ll also explore keyword research using professional tools, learn how to differentiate match types, identify negative keywords, analyse competitor activity and leverage auction insights to stay ahead.

In the creative stage, you’ll discover how to craft compelling ad copy that improves CTR, relevance and conversion rates. You will also learn how to use extensions strategically to increase visibility and strengthen the impact of your ads.

By the end of the programme, you will have the confidence to structure complete search campaigns, monitor performance effectively and continuously improve results using data-driven methods. Learners receive a free course completion certificate, with premium certificates and transcripts available for purchase. All students also benefit from 5-star rated support available 24/7 by email.

This course is ideal for digital marketing beginners, business owners, freelancers, social media managers, aspiring PPC specialists and professionals looking to strengthen their advertising skills. It’s also suitable for entrepreneurs wanting to reduce agency costs and gain full control over their online advertising strategy.
No prior Google Ads experience is needed. Learners should have basic computer skills and an interest in digital marketing or online advertising. Access to a laptop and a stable internet connection is recommended for practising setup, research and campaign management.
Completing this course can lead to roles such as PPC specialist, digital marketing executive, Google Ads analyst, advertising assistant, freelance paid ads manager or small-business marketing strategist. It also provides a solid foundation for advanced Google Ads certifications and higher-level performance marketing opportunities.

      • Premium Certificate 00:15:00
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    Yes, our premium certificate and transcript are widely recognized and accepted by embassies worldwide, particularly by the UK embassy. This adds credibility to your qualification and enhances its value for professional and academic purposes.

    Yes, this course is designed for learners of all levels, including beginners. The content is structured to provide step-by-step guidance, ensuring that even those with no prior experience can follow along and gain valuable knowledge.

    Yes, professionals will also benefit from this course. It covers advanced concepts, practical applications, and industry insights that can help enhance existing skills and knowledge. Whether you are looking to refine your expertise or expand your qualifications, this course provides valuable learning.

    No, you have lifetime access to the course. Once enrolled, you can revisit the materials at any time as long as the course remains available. Additionally, we regularly update our content to ensure it stays relevant and up to date.

    I trust you’re in good health. Your free certificate can be located in the Achievement section. The option to purchase a CPD certificate is available but entirely optional, and you may choose to skip it. Please be aware that it’s crucial to click the “Complete” button to ensure the certificate is generated, as this process is entirely automated.

    Yes, the course includes both assessments and assignments. Your final marks will be determined by a combination of 20% from assignments and 80% from assessments. These evaluations are designed to test your understanding and ensure you have grasped the key concepts effectively.

    We are a recognized course provider with CPD, UKRLP, and AOHT membership. The logos of these accreditation bodies will be featured on your premium certificate and transcript, ensuring credibility and professional recognition.

    Yes, you will receive a free digital certificate automatically once you complete the course. If you would like a premium CPD-accredited certificate, either in digital or physical format, you can upgrade for a small fee.

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    Course Features

    Price

    Original price was: £490.00.Current price is: £14.99.

    Study Method

    Online | Self-paced

    Course Format

    Reading Material - PDF, article

    Duration

    15 minutes

    Qualification

    No formal qualification

    Certificate

    At completion

    Additional info

    Coming soon

    • Share

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