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Business Admin & Management Marketing & E-Commerce Digital Content & Media Information & Emerging Technologies Office Software & Tools

Course Features

Price

Original price was: ¥4,624.54.Current price is: ¥141.47.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

20 hours, 45 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

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Digital Marketing Strategy Master Bundle showing analytics dashboards, SEO tools, content planning, media strategy and performance metrics

Overview

Digital Marketing Strategy is a comprehensive, practical master bundle designed to help learners plan, execute, measure, and optimise marketing activities across multiple digital channels with confidence. This course brings together strategic thinking and hands-on application, guiding you through how modern digital marketing works as a connected system rather than isolated tactics.

You will learn how to define clear marketing goals, understand products and audiences, and build a strategic foundation based on real data. The course develops your ability to analyse competitors, evaluate market positioning, and make informed decisions using professional tools such as analytics platforms, SEO research tools, and performance dashboards. Rather than focusing on guesswork, the emphasis is on evidence-based strategy and measurable outcomes.

A major benefit of this bundle is its holistic approach. You will explore content marketing, SEO, social media strategy, media planning, and analytics as interconnected elements of a single strategy. You will learn how to plan budgets, select the right channels, design content that supports the customer journey, and measure success through meaningful KPIs. Advanced analytics concepts, including GA4 and tag management, help you understand user behaviour and conversion paths in depth.

The learning experience is structured, practical, and suitable for real-world application. Concepts are explained clearly so you can apply them to businesses, clients, or personal projects. By the end of the course, you will have the confidence to design and manage a complete digital marketing strategy aligned with business objectives.

On completion, learners receive a free course completion certificate. For those who require additional credentials, multiple premium certificate and transcript options are available for purchase. Students also benefit from 5-star rated learner support, available 24/7 via email, ensuring expert guidance whenever needed.

This course is ideal for aspiring digital marketers, business owners, freelancers, marketing executives, and career switchers who want a structured understanding of digital marketing strategy. It is also suitable for professionals seeking to strengthen planning, analytics, and decision-making skills across multiple marketing channels.
No advanced technical background is required. Learners should have basic computer skills and an interest in marketing, analytics, or business growth. Familiarity with websites or social media platforms is helpful but not essential, as all key concepts are explained clearly from the ground up.
Completing this course can support roles such as digital marketing executive, marketing strategist, SEO or content planner, analytics assistant, or freelance consultant. The skills gained are also valuable for entrepreneurs managing their own marketing or professionals progressing into strategic marketing roles.

Who is this course for?

Digital Marketing Strategy is a comprehensive, practical master bundle designed to help learners plan, execute, measure, and optimise marketing activities across multiple digital channels with confidence. This course brings together strategic thinking and hands-on application, guiding you through how modern digital marketing works as a connected system rather than isolated tactics.

You will learn how to define clear marketing goals, understand products and audiences, and build a strategic foundation based on real data. The course develops your ability to analyse competitors, evaluate market positioning, and make informed decisions using professional tools such as analytics platforms, SEO research tools, and performance dashboards. Rather than focusing on guesswork, the emphasis is on evidence-based strategy and measurable outcomes.

A major benefit of this bundle is its holistic approach. You will explore content marketing, SEO, social media strategy, media planning, and analytics as interconnected elements of a single strategy. You will learn how to plan budgets, select the right channels, design content that supports the customer journey, and measure success through meaningful KPIs. Advanced analytics concepts, including GA4 and tag management, help you understand user behaviour and conversion paths in depth.

The learning experience is structured, practical, and suitable for real-world application. Concepts are explained clearly so you can apply them to businesses, clients, or personal projects. By the end of the course, you will have the confidence to design and manage a complete digital marketing strategy aligned with business objectives.

On completion, learners receive a free course completion certificate. For those who require additional credentials, multiple premium certificate and transcript options are available for purchase. Students also benefit from 5-star rated learner support, available 24/7 via email, ensuring expert guidance whenever needed.

This course is ideal for aspiring digital marketers, business owners, freelancers, marketing executives, and career switchers who want a structured understanding of digital marketing strategy. It is also suitable for professionals seeking to strengthen planning, analytics, and decision-making skills across multiple marketing channels.
No advanced technical background is required. Learners should have basic computer skills and an interest in marketing, analytics, or business growth. Familiarity with websites or social media platforms is helpful but not essential, as all key concepts are explained clearly from the ground up.
Completing this course can support roles such as digital marketing executive, marketing strategist, SEO or content planner, analytics assistant, or freelance consultant. The skills gained are also valuable for entrepreneurs managing their own marketing or professionals progressing into strategic marketing roles.

Requirements

Digital Marketing Strategy is a comprehensive, practical master bundle designed to help learners plan, execute, measure, and optimise marketing activities across multiple digital channels with confidence. This course brings together strategic thinking and hands-on application, guiding you through how modern digital marketing works as a connected system rather than isolated tactics.

You will learn how to define clear marketing goals, understand products and audiences, and build a strategic foundation based on real data. The course develops your ability to analyse competitors, evaluate market positioning, and make informed decisions using professional tools such as analytics platforms, SEO research tools, and performance dashboards. Rather than focusing on guesswork, the emphasis is on evidence-based strategy and measurable outcomes.

A major benefit of this bundle is its holistic approach. You will explore content marketing, SEO, social media strategy, media planning, and analytics as interconnected elements of a single strategy. You will learn how to plan budgets, select the right channels, design content that supports the customer journey, and measure success through meaningful KPIs. Advanced analytics concepts, including GA4 and tag management, help you understand user behaviour and conversion paths in depth.

The learning experience is structured, practical, and suitable for real-world application. Concepts are explained clearly so you can apply them to businesses, clients, or personal projects. By the end of the course, you will have the confidence to design and manage a complete digital marketing strategy aligned with business objectives.

On completion, learners receive a free course completion certificate. For those who require additional credentials, multiple premium certificate and transcript options are available for purchase. Students also benefit from 5-star rated learner support, available 24/7 via email, ensuring expert guidance whenever needed.

This course is ideal for aspiring digital marketers, business owners, freelancers, marketing executives, and career switchers who want a structured understanding of digital marketing strategy. It is also suitable for professionals seeking to strengthen planning, analytics, and decision-making skills across multiple marketing channels.
No advanced technical background is required. Learners should have basic computer skills and an interest in marketing, analytics, or business growth. Familiarity with websites or social media platforms is helpful but not essential, as all key concepts are explained clearly from the ground up.
Completing this course can support roles such as digital marketing executive, marketing strategist, SEO or content planner, analytics assistant, or freelance consultant. The skills gained are also valuable for entrepreneurs managing their own marketing or professionals progressing into strategic marketing roles.

Career path

Digital Marketing Strategy is a comprehensive, practical master bundle designed to help learners plan, execute, measure, and optimise marketing activities across multiple digital channels with confidence. This course brings together strategic thinking and hands-on application, guiding you through how modern digital marketing works as a connected system rather than isolated tactics.

You will learn how to define clear marketing goals, understand products and audiences, and build a strategic foundation based on real data. The course develops your ability to analyse competitors, evaluate market positioning, and make informed decisions using professional tools such as analytics platforms, SEO research tools, and performance dashboards. Rather than focusing on guesswork, the emphasis is on evidence-based strategy and measurable outcomes.

A major benefit of this bundle is its holistic approach. You will explore content marketing, SEO, social media strategy, media planning, and analytics as interconnected elements of a single strategy. You will learn how to plan budgets, select the right channels, design content that supports the customer journey, and measure success through meaningful KPIs. Advanced analytics concepts, including GA4 and tag management, help you understand user behaviour and conversion paths in depth.

The learning experience is structured, practical, and suitable for real-world application. Concepts are explained clearly so you can apply them to businesses, clients, or personal projects. By the end of the course, you will have the confidence to design and manage a complete digital marketing strategy aligned with business objectives.

On completion, learners receive a free course completion certificate. For those who require additional credentials, multiple premium certificate and transcript options are available for purchase. Students also benefit from 5-star rated learner support, available 24/7 via email, ensuring expert guidance whenever needed.

This course is ideal for aspiring digital marketers, business owners, freelancers, marketing executives, and career switchers who want a structured understanding of digital marketing strategy. It is also suitable for professionals seeking to strengthen planning, analytics, and decision-making skills across multiple marketing channels.
No advanced technical background is required. Learners should have basic computer skills and an interest in marketing, analytics, or business growth. Familiarity with websites or social media platforms is helpful but not essential, as all key concepts are explained clearly from the ground up.
Completing this course can support roles such as digital marketing executive, marketing strategist, SEO or content planner, analytics assistant, or freelance consultant. The skills gained are also valuable for entrepreneurs managing their own marketing or professionals progressing into strategic marketing roles.

    • What Is an Online Marketing Strategy 00:10:00
    • Product – What Do We Offer? 00:10:00
    • Who Are We? Forming a Mission & Vision 00:10:00
    • How to Study Effectively Online 00:10:00
    • Why Competitive Analysis Matters 00:10:00
    • Using SimilarWeb for Traffic Insights 00:10:00
    • Using Semrush for Search Engine Analysis 00:10:00
    • Using Serpstat to Study Competitors 00:10:00
    • Best Tools for Competitor Benchmarking 00:10:00
    • Competitive Analysis – Hands-On Practice 00:10:00
    • Setting Realistic Expectations 00:10:00
    • How to Use Google Analytics Basics 00:10:00
    • Importance of CRM Systems 00:10:00
    • Understanding Client Types 00:10:00
    • Interpreting Social Media Statistics 00:10:00
    • Building Audience Personas 00:10:00
    • The See-Think-Do-Care Framework 00:10:00
    • Traffic Sources by Niche 00:10:00
    • Why You Need a Media Plan 00:10:00
    • Google Display Network (Overview) 00:10:00
    • Facebook Media Planning 00:10:00
    • Campaign Optimisation Essentials 00:10:00
    • Key Trends in Content Marketing 00:10:00
    • Content Marketing Fundamentals 00:10:00
    • Content Performance Analysis – How to Track and Measure Results 00:10:00
    • Seven Strategic Approaches to Content Creation 00:10:00
    • Two Main Content Models (B2B vs B2C) 00:10:00
    • Types of High-Performing Content 00:10:00
    • How to Research Content Topics that Match Your Audience’s Needs 00:10:00
    • How to Use Keyword Tools 00:10:00
    • How to Research Competitors’ Top-Performing Content 00:10:00
    • How to Curate and Collect Reliable Data & References 00:10:00
    • How to Source Creative Ideas from Communities and Social Platforms 00:10:00
    • How to Create Engaging & Persuasive Content 00:10:00
    • SEO for Content Marketing 00:10:00
    • Evergreen vs Timely Content 00:10:00
    • Expert Content and Thought-Leadership Marketing 00:10:00
    • Applying the See-Think-Do-Care Model to Content Strategy 00:10:00
    • Building a Content Plan & Calendar 00:10:00
    • Summary & Best Practices 00:10:00
    • What Is SEO and Why It Matters 00:10:00
    • Using SimilarWeb for SEO Research 00:10:00
    • Using Semrush for Keyword and Traffic Analysis 00:10:00
    • Pros and Cons of Different SEO Approaches 00:10:00
    • How Search Engines Work 00:10:00
    • Website and Content Structure for SEO 00:10:00
    • How to Check Site Performance and Errors 00:10:00
    • On-Page SEO Elements and Best Practices 00:10:00
    • Key Analytics Tools for Tracking Organic Performance 00:10:00
    • Basic Google SEO Tools (Google Search Console & Analytics) 00:10:00
    • Conducting a Full Website SEO Audit (Structure & Health Check) 00:10:00
    • Analysing Traffic Sources and User Behaviour with Analytics Tools 00:10:00
    • Evaluating Technical SEO Elements 00:10:00
    • Using Server Response and Crawl Reports to Fix Site Issues 00:10:00
    • Understanding Keyword Intent and Search Demand 00:10:00
    • How to Choose and Map Keywords for Your Website 00:10:00
    • Optimising Titles, Meta Tags & Headers for On-Page SEO 00:10:00
    • Building Internal Links and Site Architecture for Better Crawling 00:10:00
    • Introduction to Link Building and Off-Page SEO 00:10:00
    • Using Ahrefs and SE Ranking for Backlink Analysis 00:10:00
    • How to Find and Acquire High-Quality Links 00:10:00
    • What Is Social Media Marketing 00:10:00
    • Choosing the Right Social Platforms for Your Business 00:10:00
    • Identifying and Understanding Your Target Audience 00:10:00
    • Why Conduct a Competitor Analysis in Social Media 00:10:00
    • Facebook Marketing Tools and Services 00:10:00
    • Facebook Strategies for Different Industries 00:10:00
    • Exploring the Facebook Ads Library 00:10:00
    • Analysing Instagram Performance Metrics 00:10:00
    • Understanding Instagram Audience Insights 00:10:00
    • How to Use Instagram Data to Refine Your Content Strategy 00:10:00
    • YouTube Channel Analysis – Performance, SEO, and Audience Behaviour 00:10:00
    • Competitor Benchmarking – Learning from Top YouTube Creators 00:10:00
    • TikTok for Creators and Brand Growth 00:10:00
    • Why Use Social Networks for Business Growth 00:10:00
    • Managing Multiple Social Accounts Effectively 00:10:00
    • Tracking Social Media Analytics and KPIs 00:10:00
    • Identifying Your Ideal Target Audience 00:10:00
    • What Type of Content Works Best Across Platforms 00:10:00
    • Creating Selling Content with the PNP 00:10:00
    • Video Content Optimisation and Distribution Techniques 00:10:00
    • How to Achieve the “Three Units” of Social Media 00:10:00
    • Building and Managing a Social Media Content Plan 00:10:00
    • Promoting Content Organically and Through Partnerships 00:10:00
    • Building Communities and Managing Engagement 00:10:00
    • Managing Your Social Media Reputation 00:10:00
    • Course Review and Recap 00:10:00
    • Final Takeaways and Results 00:10:00
    • Introduction to Web Analytics – Why Measurement Matters 00:10:00
    • Understanding Key Performance Indicators (KPIs) in Digital Marketing 00:10:00
    • Choosing Meaningful Metrics for Traffic, Engagement & Conversions 00:10:00
    • Overview of Popular Web Analytics Systems 00:10:00
    • Setting Up an Analytics Framework for Decision Making 00:10:00
    • Step-by-Step Guide to Installing Google Tag Manager on Your Website 00:10:00
    • Creating and Managing Tags, Triggers & Variables in GTM 00:10:00
    • Integrating GTM with Google Analytics, Google 00:10:00
    • How to Set Up Goals and Conversions in GA4 00:10:00
    • Event Tracking – Clicks, Scroll Depth & Custom User Interactions 00:10:00
    • Implementing Site Search Tracking to Analyse On-Site Behaviour 00:10:00
    • What Is Call Tracking & How to Implement It with GTM 00:10:00
    • Understanding User Journey Sequences in GA4 00:00:00
    • Using Calculated Metrics for Custom Performance Insights 00:10:00
    • Setting Up Automatic Notifications for Metric Thresholds 00:10:00
    • Building Custom Reports in GA4 – Dimensions & Metrics 00:10:00
    • Creating Advanced Segments for Audience Comparison 00:10:00
    • Analysing User Behaviour Through Custom Dashboards 00:10:00
    • Applying Data Filters to Clean and Refine Analytics Reports 00:10:00
    • Integrating CRM Systems with Google Analytics for 00:10:00
    • User Behaviour Analysis Across Multiple Touchpoints 00:10:00
    • Using Plerdy for Conversion Rate Optimisation (CRO) and Heatmaps 00:10:00
    • Final Checklist for Analytics Setup & Verification 00:10:00
    • Overview of Google Analytics 4 Interface and Features 00:10:00
    • Performing Advanced Explorations in GA4 00:10:00
    • Analysing Your Target Audience Through GA4 Exploration 00:10:00
    • Default Events and Conversions in GA4 00:10:00
    • Setting Up Comparisons and Customer Segments in GA4 00:10:00
    • Key Takeaways & Analytics Best Practices Recap 00:10:00
    • How to Leave a Course Review and Share Feedback 00:10:00
    • Earning Your Certificate of Completion & Next Steps 00:10:00
    • Exam of Digital Marketing Strategy 2024 Master Bundle – 6 Practical Courses in 1! 00:50:00
    • Premium Certificate 00:15:00
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Yes, our premium certificate and transcript are widely recognized and accepted by embassies worldwide, particularly by the UK embassy. This adds credibility to your qualification and enhances its value for professional and academic purposes.

Yes, this course is designed for learners of all levels, including beginners. The content is structured to provide step-by-step guidance, ensuring that even those with no prior experience can follow along and gain valuable knowledge.

Yes, professionals will also benefit from this course. It covers advanced concepts, practical applications, and industry insights that can help enhance existing skills and knowledge. Whether you are looking to refine your expertise or expand your qualifications, this course provides valuable learning.

No, you have lifetime access to the course. Once enrolled, you can revisit the materials at any time as long as the course remains available. Additionally, we regularly update our content to ensure it stays relevant and up to date.

I trust you’re in good health. Your free certificate can be located in the Achievement section. The option to purchase a CPD certificate is available but entirely optional, and you may choose to skip it. Please be aware that it’s crucial to click the “Complete” button to ensure the certificate is generated, as this process is entirely automated.

Yes, the course includes both assessments and assignments. Your final marks will be determined by a combination of 20% from assignments and 80% from assessments. These evaluations are designed to test your understanding and ensure you have grasped the key concepts effectively.

We are a recognized course provider with CPD, UKRLP, and AOHT membership. The logos of these accreditation bodies will be featured on your premium certificate and transcript, ensuring credibility and professional recognition.

Yes, you will receive a free digital certificate automatically once you complete the course. If you would like a premium CPD-accredited certificate, either in digital or physical format, you can upgrade for a small fee.

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Course Features

Price

Original price was: ¥4,624.54.Current price is: ¥141.47.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

20 hours, 45 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

  • Share

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