The Travel Agent and Consultant Curriculum provides an in-depth exploration of the travel and tourism industry, focusing on the core competencies needed to thrive as a travel agent or consultant. The course begins with an introduction to the global travel and tourism landscape, including the role of travel agencies, evolving market trends, and the structure of tourism systems. Learners gain a comprehensive understanding of tourism products and services, including accommodations, transportation, attractions, and packaged tours, along with the principles of tour operating and travel retailing.

Students are introduced to essential marketing strategies specific to the tourism sector, learning how to attract, engage, and retain clients through digital campaigns and targeted promotions. Strong emphasis is placed on developing professional communication skills, understanding consumer behaviour, and applying effective customer service techniques to ensure high levels of satisfaction and loyalty.

The curriculum also includes critical training in Customer Relationship Management (CRM), human resource practices within travel organisations, and visitor attraction management. Learners explore how to handle crisis situations in tourism, including safety procedures and emergency planning, while also studying transport management processes to ensure smooth travel logistics for clients.

As sustainability becomes increasingly important, the course addresses responsible tourism practices, environmental awareness, and the role of travel professionals in promoting sustainable destinations. Public awareness campaigns are discussed as tools for educating travellers and encouraging ethical tourism behaviours. Additionally, students explore the significant impact of Brexit on the UK tourism industry, examining new challenges, policies, and opportunities created by the post-Brexit landscape.

By the end of the course, learners will possess a strong foundation in travel operations, client care, business strategy, and industry regulations—key areas for delivering exceptional travel experiences and building a successful career in tourism.