Social media management has become a vital skill for anyone looking to build a strong online presence, promote a brand, or grow a digital career. This Level 3 Advanced Diploma gives learners a comprehensive foundation in modern social media practices, covering both strategic planning and hands-on management skills. The course begins with a clear introduction to the major platforms, the responsibilities of a social media manager, and the ethical expectations of working in a digital environment.

From there, learners explore how to build an effective social media strategy, including defining clear objectives, identifying audience needs, and analysing competitors. You will learn to plan and schedule content that aligns with brand goals, produce engaging visual and written material, and make effective use of user-generated content and influencer partnerships. These practical skills are supported by modules on paid advertising, platform analytics, and A/B testing, allowing you to make informed decisions based on real performance data.

Community management is a major part of this programme. You’ll discover how to engage audiences consistently, respond to crises professionally, and monitor conversations across platforms through social listening tools. To ensure you stay ahead of industry changes, the final section of the course highlights emerging trends and guides you in building a sustainable, long-term career in digital marketing.

Whether you’re aiming to work for an organisation, grow a personal brand, or support multiple clients as a freelancer, this diploma equips you with the knowledge and confidence to manage social channels effectively. As part of your enrolment, you will receive a free course completion certificate, with several premium certificate and transcript options available for purchase. All students also enjoy 5-star rated support, available 24/7 via email.