This Level 5 course offers a detailed introduction to global market scouting with a special emphasis on emerging markets in South America, Africa, and Eastern Europe. Learners will gain an understanding of the importance of these regions in the global economy, exploring essential tools and techniques for effective market research. Ethical considerations and cultural sensitivity are woven throughout the curriculum to ensure respectful and informed engagement in international business environments.

The South America module provides insight into the continent’s economic landscape, highlighting key industries, growth sectors, trade agreements, and the cultural and political factors influencing market entry. Challenges and opportunities specific to South America are discussed, enabling learners to develop nuanced strategies for success. Similarly, the Africa module examines the continent’s economic diversity, focusing on prominent markets such as Nigeria, South Africa, Kenya, and Egypt. Infrastructure, logistics, business etiquette, and risk management are key areas of study that prepare learners for the complexities of African markets.

In the Eastern Europe segment, participants explore both EU and non-EU countries, uncovering emerging sectors, investment opportunities, and the political and regulatory frameworks that shape business in the region. The course then synthesizes these regional insights in a comparative analysis, helping learners identify market synergies and differences. Cross-cultural negotiation skills and tailored market entry plans are developed to equip learners with practical strategies for global success. The course concludes with a strategic market report that demonstrates applied knowledge and comprehensive understanding of these diverse global markets.