This RSPH-endorsed course provides an in-depth understanding of how to effectively promote health and wellbeing at the community level. Grounded in public health principles, it explores the goals, strategies, and ethical considerations that underpin health promotion efforts in the UK. Learners begin by examining the definition and scope of health promotion, as well as how national health priorities influence local community interventions. Special emphasis is placed on the importance of targeting health inequalities and supporting those in underrepresented or vulnerable groups.

A central focus of the course is on assessing community needs and understanding the social, cultural, and economic barriers that affect health outcomes. Through a detailed exploration of behaviour change theories—including the Health Belief Model and motivational interviewing—students learn how to shape and deliver effective campaigns that foster long-term impact. Lessons on SMART objective setting, campaign planning, partnership working, and evaluation equip learners with real-world tools to design meaningful initiatives.

The programme also provides practical training on communication, advocacy, and digital engagement—key skills for those working in community settings. Learners will reflect on successful UK health promotion campaigns, role-play their own mini initiatives, and produce a personal development plan to support ongoing professional growth. By the end of the course, participants will be ready to take active roles in improving public health within their own communities, using evidence-based and inclusive techniques.