The On-Page SEO Mastery: Optimise Your Website & Rank Higher in Google, Yahoo & Bing course is a complete, step-by-step guide to improving your website’s search performance. Whether you’re a beginner or a website owner looking to refine your SEO strategy, this course helps you master the latest on-page optimisation techniques used by digital marketing professionals worldwide.

You’ll begin with a clear understanding of on-page SEO vs. off-page SEO, exploring how each impacts your rankings and why on-page optimisation is the foundation of long-term search success. You’ll learn to analyse your site the way search engines do and identify key elements that influence visibility, such as titles, headings, meta descriptions, and URL structures.

The course then moves into keyword research and planning, where you’ll discover how to find profitable search terms using both free and paid keyword tools. You’ll learn to evaluate competition, search intent, and relevance to create content that targets the right audience while satisfying search engine algorithms.

In the website optimisation section, you’ll dive deep into technical setup and speed enhancement. Through practical WordPress tutorials, you’ll configure permalink structures, cache settings, and conduct performance tests to ensure your website loads fast and ranks well.

Next, you’ll explore article optimisation and learn how to write SEO-friendly content that’s not only keyword-rich but also engaging and easy to read. You’ll discover how to balance keyword density, internal linking, and readability to create content that performs well in search engines and keeps visitors on your site longer.

The course also covers SEO plugins and real-time optimisation tools like Yoast SEO and All-in-One SEO. You’ll follow step-by-step setups, learn how to use live analysis features, and review case studies to see how small improvements can lead to major ranking gains.

Finally, you’ll master image optimisation for SEO, including file naming, alt text, EXIF data removal, and sitemap creation. You’ll understand how to make images lightweight, descriptive, and discoverable — improving both page speed and search visibility. By the end of this course, you’ll have the confidence and skills to optimise every page of your website effectively and achieve higher rankings across multiple search engines.