The Mastering Upsells, Downsells & One-Time Offers: Build Profitable Sales Funnels course is your complete guide to building high-performing funnels that maximise revenue while enhancing customer experience. Designed for entrepreneurs, marketers, and business owners, this course takes you from foundational funnel psychology to advanced conversion strategies used by the world’s top digital marketers.

You’ll start by exploring the core concepts of upsells, downsells, and one-time offers (OTOs), and how they fit into a profitable value ladder. You’ll learn how to strategically position your offers, price them for maximum impact, and use behavioural triggers to increase your average order value. Through clear explanations and examples, you’ll understand how to guide buyers naturally through your funnel — from front-end entry points to irresistible post-purchase offers.

Next, you’ll dive into sales funnel foundations, where you’ll discover how to build and structure funnels that convert. You’ll walk through practical templates like the Order Form Bump Test, WWWH (Who, What, Why, How) Script, and Star–Story–Solution formula to craft persuasive, high-impact messaging. You’ll also learn how to design and deploy powerful OTOs that excite buyers and increase your profit margins without adding extra traffic or ad spend.

The course then reveals how to create and deploy upsells that feel valuable, not pushy. You’ll gain insights into upsell page design, content flow, and customer psychology — ensuring your offers enhance satisfaction while driving sales.

Finally, you’ll master the art of email sequences and post-purchase communication, exploring tried-and-tested templates like the Soap Opera Sequence and Seinfeld Email Strategy. These lessons will show you how to maintain engagement, nurture long-term relationships, and turn one-time buyers into loyal, repeat customers. By the end of the course, you’ll have a fully functional, automated funnel system that consistently generates revenue and scales your business sustainably.