The "Marketing Curriculum Breakdown" course is a comprehensive programme designed to provide learners with a complete understanding of marketing principles and practices. Beginning with a solid introduction to the fundamentals of marketing and the external environment that shapes strategic decisions, the course gradually builds knowledge in key areas such as market segmentation, consumer behaviour, and marketing planning. These foundational topics help learners understand how to target the right audience and position a product or service effectively.

The course features a dedicated module on market research, taking students through the entire research process—from approaching respondents and interview techniques to analysing quantitative data. This hands-on approach allows learners to develop practical research skills that inform smart decision-making. Further modules delve into product development, lifecycle management, pricing strategies, branding, and packaging—all of which are critical components of a successful marketing strategy.

Learners also gain insights into traditional and digital promotional methods, including channels of distribution, personal selling, advertising, publicity, and the promotion mix. Emphasis is placed on advanced sales techniques, relationship building, body language, and telemarketing—all of which are designed to enhance customer engagement and drive results. Modules on sales presentations and maximising conversion techniques help bridge the gap between marketing strategy and sales execution.

In the digital marketing portion of the course, learners explore innovative strategies such as social media branding, PPC campaigns, and search engine optimisation (SEO). These modules provide essential knowledge for today’s digital-first landscape, helping marketers expand brand visibility and reach targeted audiences online. The course also fosters creativity and innovation, encouraging learners to think outside the box and adapt to a constantly evolving marketplace.

By the end of this course, students will have developed a robust marketing skill set that prepares them to plan, execute, and evaluate comprehensive marketing campaigns across various platforms.