The "Introduction to UX Research: Fundamentals and Methodologies" course is designed to give students a thorough understanding of user experience research and its critical role in the product design process. Throughout the course, learners will explore both qualitative and quantitative research methods, learning how to collect, analyze, and apply user feedback effectively. From the basics of user-centered design to more advanced techniques such as usability testing, A/B testing, and creating user personas, this course provides a well-rounded foundation for aspiring UX researchers.

The course begins with an introduction to UX research, discussing its importance in crafting user-friendly products and how it integrates into the larger design process. Students will learn about user-centered design principles, gaining insight into how research drives decision-making in product design. Both qualitative methods, such as interviews and surveys, and quantitative methods, like analytics and A/B testing, are covered in-depth. Students will also learn how to plan and conduct user interviews, analyze data, and create actionable insights that can be used to refine product designs.

With a focus on practical skills, this course also emphasizes the real-world application of research. Learners will be guided through hands-on lessons in usability testing, iterative design, and how to effectively communicate research findings to stakeholders. As the course culminates with a final assessment, students will gain a deeper understanding of how to build a strong portfolio and continue their education, opening up exciting career paths in UX research.