The International Marketing Strategies Curriculum Breakdown course offers a strategic perspective on marketing in the global business environment. It begins with an essential introduction to strategic management, helping learners understand the frameworks that guide long-term decision-making across borders. The course further explores the types and processes of strategic management, laying the foundation for developing actionable and scalable international marketing strategies.

As globalisation continues to reshape industries, understanding the unique challenges and advantages of international marketing is vital. This course delves into the pros and cons of international marketing strategies, offering real-world examples of what works and what doesn’t in different cultural, legal, and economic contexts. Learners will gain valuable insights into what drives success or failure in global markets, including market entry strategies, brand positioning, adaptation versus standardisation, and strategic agility in response to local competition.

The curriculum also covers the major types of international strategies—such as multi-domestic, global, and transnational approaches—equipping learners to choose and implement the most effective route for their organisation’s global expansion. A dedicated module on competition in international markets helps students evaluate competitive dynamics, anticipate challenges, and position their brand strategically to stand out in diverse markets.

By the end of the course, learners will have a well-rounded understanding of how to develop, assess, and refine international marketing strategies that align with business goals and market realities, enabling sustainable growth and global impact.