The HND in Digital Marketing & Media Strategy provides an in-depth understanding of how to build and implement effective digital marketing strategies across various platforms. Beginning with the foundational principles of marketing and consumer behaviour, learners explore how psychology, segmentation, and targeting influence consumer decisions in today’s digital economy. The programme delves into the evolution of digital marketing, helping students understand the ecosystem of platforms, channels, and customer journeys that shape modern engagement.

Learners develop core skills in social media management, branding, visual communication, and digital storytelling. The course emphasizes hands-on experience with creating campaigns, building digital personas, managing influencer partnerships, and using social listening tools to assess brand perception. Modules in SEO, SEM, and paid media strategies introduce learners to performance marketing, programmatic advertising, Google Ads, and content optimisation techniques that drive measurable results.

Further study in analytics, web performance, A/B testing, and conversion rate optimisation equips learners to make data-driven decisions, while dedicated lessons on mobile marketing, email automation, and GDPR compliance ensure graduates are well-versed in customer retention and compliance. The course concludes with a capstone project, giving students the opportunity to plan, execute, and present a real-world campaign and professional portfolio aligned with industry expectations.