Google Ads PPC is a practical, step-by-step training programme designed to help learners build profitable paid advertising campaigns with confidence. This course takes you from the foundations of online advertising through to managing, optimising, and scaling Google Ads campaigns across the Search and Display Networks.

You will learn how Google Ads works behind the scenes, including how the ad auction operates and how click costs are calculated. The course shows you how to structure campaigns correctly, select the right bidding strategies, and choose between search and display networks based on clear marketing goals. Strong emphasis is placed on keyword research, match types, ad extensions, and writing high-quality ads that attract relevant clicks rather than wasted spend.

A key benefit of this course is its focus on performance measurement. You will learn how to set up conversion tracking, interpret campaign data, and optimise budgets without sacrificing visibility. Display advertising and remarketing are explained in a clear, beginner-friendly way, allowing you to reach potential customers across websites, apps, and previous site visits.

The learning approach is structured and practical, making it suitable for learners who want real skills rather than theory alone. Concepts are explained clearly so you understand not just what to do, but why it works. By the end of the course, you will be able to plan, launch, and manage Google Ads campaigns with confidence and control.

On completion, learners receive a free course completion certificate. For those who require formal documentation for professional or academic use, multiple premium certificate and transcript options are available for purchase. Students also benefit from 5-star rated learner support, available 24/7 via email, ensuring help is always accessible throughout the course.