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Business Admin & Management Marketing & E-Commerce Digital Content & Media Information & Emerging Technologies Office Software & Tools

Course Features

Price

Original price was: £490.00.Current price is: £14.99.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

4 hours, 45 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

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Google Ads PPC Masterclass showing campaign dashboards, keyword research, bidding strategies, ad performance charts and conversion tracking

Overview

Google Ads PPC is a practical, step-by-step training programme designed to help learners build profitable paid advertising campaigns with confidence. This course takes you from the foundations of online advertising through to managing, optimising, and scaling Google Ads campaigns across the Search and Display Networks.

You will learn how Google Ads works behind the scenes, including how the ad auction operates and how click costs are calculated. The course shows you how to structure campaigns correctly, select the right bidding strategies, and choose between search and display networks based on clear marketing goals. Strong emphasis is placed on keyword research, match types, ad extensions, and writing high-quality ads that attract relevant clicks rather than wasted spend.

A key benefit of this course is its focus on performance measurement. You will learn how to set up conversion tracking, interpret campaign data, and optimise budgets without sacrificing visibility. Display advertising and remarketing are explained in a clear, beginner-friendly way, allowing you to reach potential customers across websites, apps, and previous site visits.

The learning approach is structured and practical, making it suitable for learners who want real skills rather than theory alone. Concepts are explained clearly so you understand not just what to do, but why it works. By the end of the course, you will be able to plan, launch, and manage Google Ads campaigns with confidence and control.

On completion, learners receive a free course completion certificate. For those who require formal documentation for professional or academic use, multiple premium certificate and transcript options are available for purchase. Students also benefit from 5-star rated learner support, available 24/7 via email, ensuring help is always accessible throughout the course.

This course is ideal for beginners, small business owners, freelancers, marketers, and entrepreneurs who want to learn Google Ads from scratch. It is also suitable for professionals who already run ads but want to improve campaign structure, efficiency, and return on investment.
No prior Google Ads experience is required. Learners should have basic computer skills and an understanding of online marketing concepts. Access to a Google account is recommended so campaigns and tools can be explored alongside the lessons.
After completing this course, learners can pursue roles such as PPC executive, digital marketing assistant, paid advertising specialist, or freelance Google Ads manager. The skills gained are also valuable for business owners managing their own advertising budgets.

Who is this course for?

Google Ads PPC is a practical, step-by-step training programme designed to help learners build profitable paid advertising campaigns with confidence. This course takes you from the foundations of online advertising through to managing, optimising, and scaling Google Ads campaigns across the Search and Display Networks.

You will learn how Google Ads works behind the scenes, including how the ad auction operates and how click costs are calculated. The course shows you how to structure campaigns correctly, select the right bidding strategies, and choose between search and display networks based on clear marketing goals. Strong emphasis is placed on keyword research, match types, ad extensions, and writing high-quality ads that attract relevant clicks rather than wasted spend.

A key benefit of this course is its focus on performance measurement. You will learn how to set up conversion tracking, interpret campaign data, and optimise budgets without sacrificing visibility. Display advertising and remarketing are explained in a clear, beginner-friendly way, allowing you to reach potential customers across websites, apps, and previous site visits.

The learning approach is structured and practical, making it suitable for learners who want real skills rather than theory alone. Concepts are explained clearly so you understand not just what to do, but why it works. By the end of the course, you will be able to plan, launch, and manage Google Ads campaigns with confidence and control.

On completion, learners receive a free course completion certificate. For those who require formal documentation for professional or academic use, multiple premium certificate and transcript options are available for purchase. Students also benefit from 5-star rated learner support, available 24/7 via email, ensuring help is always accessible throughout the course.

This course is ideal for beginners, small business owners, freelancers, marketers, and entrepreneurs who want to learn Google Ads from scratch. It is also suitable for professionals who already run ads but want to improve campaign structure, efficiency, and return on investment.
No prior Google Ads experience is required. Learners should have basic computer skills and an understanding of online marketing concepts. Access to a Google account is recommended so campaigns and tools can be explored alongside the lessons.
After completing this course, learners can pursue roles such as PPC executive, digital marketing assistant, paid advertising specialist, or freelance Google Ads manager. The skills gained are also valuable for business owners managing their own advertising budgets.

Requirements

Google Ads PPC is a practical, step-by-step training programme designed to help learners build profitable paid advertising campaigns with confidence. This course takes you from the foundations of online advertising through to managing, optimising, and scaling Google Ads campaigns across the Search and Display Networks.

You will learn how Google Ads works behind the scenes, including how the ad auction operates and how click costs are calculated. The course shows you how to structure campaigns correctly, select the right bidding strategies, and choose between search and display networks based on clear marketing goals. Strong emphasis is placed on keyword research, match types, ad extensions, and writing high-quality ads that attract relevant clicks rather than wasted spend.

A key benefit of this course is its focus on performance measurement. You will learn how to set up conversion tracking, interpret campaign data, and optimise budgets without sacrificing visibility. Display advertising and remarketing are explained in a clear, beginner-friendly way, allowing you to reach potential customers across websites, apps, and previous site visits.

The learning approach is structured and practical, making it suitable for learners who want real skills rather than theory alone. Concepts are explained clearly so you understand not just what to do, but why it works. By the end of the course, you will be able to plan, launch, and manage Google Ads campaigns with confidence and control.

On completion, learners receive a free course completion certificate. For those who require formal documentation for professional or academic use, multiple premium certificate and transcript options are available for purchase. Students also benefit from 5-star rated learner support, available 24/7 via email, ensuring help is always accessible throughout the course.

This course is ideal for beginners, small business owners, freelancers, marketers, and entrepreneurs who want to learn Google Ads from scratch. It is also suitable for professionals who already run ads but want to improve campaign structure, efficiency, and return on investment.
No prior Google Ads experience is required. Learners should have basic computer skills and an understanding of online marketing concepts. Access to a Google account is recommended so campaigns and tools can be explored alongside the lessons.
After completing this course, learners can pursue roles such as PPC executive, digital marketing assistant, paid advertising specialist, or freelance Google Ads manager. The skills gained are also valuable for business owners managing their own advertising budgets.

Career path

Google Ads PPC is a practical, step-by-step training programme designed to help learners build profitable paid advertising campaigns with confidence. This course takes you from the foundations of online advertising through to managing, optimising, and scaling Google Ads campaigns across the Search and Display Networks.

You will learn how Google Ads works behind the scenes, including how the ad auction operates and how click costs are calculated. The course shows you how to structure campaigns correctly, select the right bidding strategies, and choose between search and display networks based on clear marketing goals. Strong emphasis is placed on keyword research, match types, ad extensions, and writing high-quality ads that attract relevant clicks rather than wasted spend.

A key benefit of this course is its focus on performance measurement. You will learn how to set up conversion tracking, interpret campaign data, and optimise budgets without sacrificing visibility. Display advertising and remarketing are explained in a clear, beginner-friendly way, allowing you to reach potential customers across websites, apps, and previous site visits.

The learning approach is structured and practical, making it suitable for learners who want real skills rather than theory alone. Concepts are explained clearly so you understand not just what to do, but why it works. By the end of the course, you will be able to plan, launch, and manage Google Ads campaigns with confidence and control.

On completion, learners receive a free course completion certificate. For those who require formal documentation for professional or academic use, multiple premium certificate and transcript options are available for purchase. Students also benefit from 5-star rated learner support, available 24/7 via email, ensuring help is always accessible throughout the course.

This course is ideal for beginners, small business owners, freelancers, marketers, and entrepreneurs who want to learn Google Ads from scratch. It is also suitable for professionals who already run ads but want to improve campaign structure, efficiency, and return on investment.
No prior Google Ads experience is required. Learners should have basic computer skills and an understanding of online marketing concepts. Access to a Google account is recommended so campaigns and tools can be explored alongside the lessons.
After completing this course, learners can pursue roles such as PPC executive, digital marketing assistant, paid advertising specialist, or freelance Google Ads manager. The skills gained are also valuable for business owners managing their own advertising budgets.

    • Introduction to Google Ads and Online Advertising 00:10:00
    • Understanding the Search & Display Networks on Google 00:10:00
    • How the Ad Auction Works & How Click Costs Are Calculated 00:10:00
    • Navigating the New Google Ads Interface (2019 Update) 00:10:00
    • Creating Your Google Ads Account Step by Step 00:10:00
    • Choosing the Right Network for Your Campaign (Search vs Display) 00:10:00
    • Bidding Strategies Explained – CPC, CPM, CPA & Smart Bidding 00:10:00
    • Setting Up Conversion Tracking for Better Performance Measurement 00:10:00
    • Writing High-Quality Text Ads that Convert 00:10:00
    • Location Targeting – Showing Ads in the Right Places 00:10:00
    • Ad Scheduling – When to Show Your Ads for Maximum Impact 00:10:00
    • Keyword Research – Finding Profitable Keywords 00:10:00
    • Keyword Match Types Explained (Exact, Phrase, Broad, Negative) 00:10:00
    • Ad Extensions – Types and Benefits for CTR Improvement 00:10:00
    • Maximising Your Budget Without Losing Impressions 00:10:00
    • Setting Up Your Search Campaign Step by Step 00:10:00
    • Managing & Optimising Campaigns for Long-Term Results 00:10:00
    • Overview of the Google Display Network (GDN) 00:10:00
    • Display Ad Formats – Image, Responsive & Video Ads 00:10:00
    • Creating and Setting Up a Display Campaign 00:10:00
    • Optimising Display Campaigns for Performance 00:10:00
    • Setting Up a Re-Marketing Campaign to Retarget Visitors 00:10:00
    • Exam of Google Ads (AdWords) PPC Masterclass 2019: Beginner to Expert Guide 00:50:00
    • Premium Certificate 00:15:00
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Yes, our premium certificate and transcript are widely recognized and accepted by embassies worldwide, particularly by the UK embassy. This adds credibility to your qualification and enhances its value for professional and academic purposes.

Yes, this course is designed for learners of all levels, including beginners. The content is structured to provide step-by-step guidance, ensuring that even those with no prior experience can follow along and gain valuable knowledge.

Yes, professionals will also benefit from this course. It covers advanced concepts, practical applications, and industry insights that can help enhance existing skills and knowledge. Whether you are looking to refine your expertise or expand your qualifications, this course provides valuable learning.

No, you have lifetime access to the course. Once enrolled, you can revisit the materials at any time as long as the course remains available. Additionally, we regularly update our content to ensure it stays relevant and up to date.

I trust you’re in good health. Your free certificate can be located in the Achievement section. The option to purchase a CPD certificate is available but entirely optional, and you may choose to skip it. Please be aware that it’s crucial to click the “Complete” button to ensure the certificate is generated, as this process is entirely automated.

Yes, the course includes both assessments and assignments. Your final marks will be determined by a combination of 20% from assignments and 80% from assessments. These evaluations are designed to test your understanding and ensure you have grasped the key concepts effectively.

We are a recognized course provider with CPD, UKRLP, and AOHT membership. The logos of these accreditation bodies will be featured on your premium certificate and transcript, ensuring credibility and professional recognition.

Yes, you will receive a free digital certificate automatically once you complete the course. If you would like a premium CPD-accredited certificate, either in digital or physical format, you can upgrade for a small fee.

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Course Features

Price

Original price was: £490.00.Current price is: £14.99.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

4 hours, 45 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

  • Share

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