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Course Features

Price

Original price was: £490.00.Current price is: £14.99.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

13 hours, 35 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

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Overview

Facebook Ads & Marketing Masterclass 2023: From Beginner to Expert Strategy is designed to take you from a complete beginner to a skilled Facebook advertiser capable of running profitable campaigns. You will start by learning the fundamentals of Facebook Ads Manager, including how to create your first campaign, understand ad structure, and make the most of tools like Advantage Campaign Budget (ACB) for better optimisation. From there, you’ll master the process of building high-converting ad sets, installing and using the Meta Pixel, targeting the right audience, and choosing the best ad placements to reach your ideal customers.

The course then guides you through designing compelling ad creatives using Dynamic Creative Testing (DCT), adding persuasive headlines and ad copy, and publishing your ads with confidence. You will discover how to track performance, identify winning creatives, and apply proven ad strategies such as problem/solution angles, storytelling, testimonials, and before-and-after frameworks to boost conversions. In addition, you’ll gain insight into navigating Facebook Ads Manager efficiently, managing audiences, and avoiding account violations that can stall your campaigns.

Beyond paid advertising, you’ll learn powerful organic Facebook marketing techniques to grow your reach, engage your audience, and build a loyal community without spending a cent. You’ll also explore sales psychology principles—like reciprocity, curiosity, scarcity, and social proof—that can be integrated into your campaigns for maximum impact. A dedicated section on high-converting copywriting will teach you how to write ads that grab attention, connect with your audience, and drive action, covering everything from crafting headlines and CTAs to overcoming objections and applying the AIDA model.

For ecommerce business owners, the course offers a full blueprint for running Facebook ads that sell products effectively. You’ll learn how to install Facebook Pixel on Shopify and WooCommerce, create retargeting campaigns, build product catalogs, and scale your winning ads while tracking results through the Facebook Ads Library. By the end of the program, you will have mastered a complete Facebook advertising and marketing system, enabling you to launch, optimise, and scale campaigns that deliver measurable business growth in 2023 and beyond.

This course is perfect for entrepreneurs, small business owners, marketers, freelancers, and aspiring social media managers who want to learn how to run successful Facebook ad campaigns. It is equally valuable for ecommerce store owners seeking to drive sales, as well as content creators and influencers looking to grow their reach and monetise their audience.
No prior experience with Facebook Ads is required. You will need a Facebook account, a willingness to learn, and access to a computer with a stable internet connection. For ecommerce-focused lessons, having a Shopify or WooCommerce store will allow you to follow along with practical demonstrations.
Completing this course opens opportunities to work as a Facebook Ads specialist, digital marketing strategist, social media manager, or ecommerce marketing consultant. You can use these skills to promote your own business, manage campaigns for clients, or build a freelance marketing career. With expertise in Facebook advertising, you can also expand into other paid media platforms, offering full-service marketing solutions to brands worldwide.

Who is this course for?

Facebook Ads & Marketing Masterclass 2023: From Beginner to Expert Strategy is designed to take you from a complete beginner to a skilled Facebook advertiser capable of running profitable campaigns. You will start by learning the fundamentals of Facebook Ads Manager, including how to create your first campaign, understand ad structure, and make the most of tools like Advantage Campaign Budget (ACB) for better optimisation. From there, you’ll master the process of building high-converting ad sets, installing and using the Meta Pixel, targeting the right audience, and choosing the best ad placements to reach your ideal customers.

The course then guides you through designing compelling ad creatives using Dynamic Creative Testing (DCT), adding persuasive headlines and ad copy, and publishing your ads with confidence. You will discover how to track performance, identify winning creatives, and apply proven ad strategies such as problem/solution angles, storytelling, testimonials, and before-and-after frameworks to boost conversions. In addition, you’ll gain insight into navigating Facebook Ads Manager efficiently, managing audiences, and avoiding account violations that can stall your campaigns.

Beyond paid advertising, you’ll learn powerful organic Facebook marketing techniques to grow your reach, engage your audience, and build a loyal community without spending a cent. You’ll also explore sales psychology principles—like reciprocity, curiosity, scarcity, and social proof—that can be integrated into your campaigns for maximum impact. A dedicated section on high-converting copywriting will teach you how to write ads that grab attention, connect with your audience, and drive action, covering everything from crafting headlines and CTAs to overcoming objections and applying the AIDA model.

For ecommerce business owners, the course offers a full blueprint for running Facebook ads that sell products effectively. You’ll learn how to install Facebook Pixel on Shopify and WooCommerce, create retargeting campaigns, build product catalogs, and scale your winning ads while tracking results through the Facebook Ads Library. By the end of the program, you will have mastered a complete Facebook advertising and marketing system, enabling you to launch, optimise, and scale campaigns that deliver measurable business growth in 2023 and beyond.

This course is perfect for entrepreneurs, small business owners, marketers, freelancers, and aspiring social media managers who want to learn how to run successful Facebook ad campaigns. It is equally valuable for ecommerce store owners seeking to drive sales, as well as content creators and influencers looking to grow their reach and monetise their audience.
No prior experience with Facebook Ads is required. You will need a Facebook account, a willingness to learn, and access to a computer with a stable internet connection. For ecommerce-focused lessons, having a Shopify or WooCommerce store will allow you to follow along with practical demonstrations.
Completing this course opens opportunities to work as a Facebook Ads specialist, digital marketing strategist, social media manager, or ecommerce marketing consultant. You can use these skills to promote your own business, manage campaigns for clients, or build a freelance marketing career. With expertise in Facebook advertising, you can also expand into other paid media platforms, offering full-service marketing solutions to brands worldwide.

Requirements

Facebook Ads & Marketing Masterclass 2023: From Beginner to Expert Strategy is designed to take you from a complete beginner to a skilled Facebook advertiser capable of running profitable campaigns. You will start by learning the fundamentals of Facebook Ads Manager, including how to create your first campaign, understand ad structure, and make the most of tools like Advantage Campaign Budget (ACB) for better optimisation. From there, you’ll master the process of building high-converting ad sets, installing and using the Meta Pixel, targeting the right audience, and choosing the best ad placements to reach your ideal customers.

The course then guides you through designing compelling ad creatives using Dynamic Creative Testing (DCT), adding persuasive headlines and ad copy, and publishing your ads with confidence. You will discover how to track performance, identify winning creatives, and apply proven ad strategies such as problem/solution angles, storytelling, testimonials, and before-and-after frameworks to boost conversions. In addition, you’ll gain insight into navigating Facebook Ads Manager efficiently, managing audiences, and avoiding account violations that can stall your campaigns.

Beyond paid advertising, you’ll learn powerful organic Facebook marketing techniques to grow your reach, engage your audience, and build a loyal community without spending a cent. You’ll also explore sales psychology principles—like reciprocity, curiosity, scarcity, and social proof—that can be integrated into your campaigns for maximum impact. A dedicated section on high-converting copywriting will teach you how to write ads that grab attention, connect with your audience, and drive action, covering everything from crafting headlines and CTAs to overcoming objections and applying the AIDA model.

For ecommerce business owners, the course offers a full blueprint for running Facebook ads that sell products effectively. You’ll learn how to install Facebook Pixel on Shopify and WooCommerce, create retargeting campaigns, build product catalogs, and scale your winning ads while tracking results through the Facebook Ads Library. By the end of the program, you will have mastered a complete Facebook advertising and marketing system, enabling you to launch, optimise, and scale campaigns that deliver measurable business growth in 2023 and beyond.

This course is perfect for entrepreneurs, small business owners, marketers, freelancers, and aspiring social media managers who want to learn how to run successful Facebook ad campaigns. It is equally valuable for ecommerce store owners seeking to drive sales, as well as content creators and influencers looking to grow their reach and monetise their audience.
No prior experience with Facebook Ads is required. You will need a Facebook account, a willingness to learn, and access to a computer with a stable internet connection. For ecommerce-focused lessons, having a Shopify or WooCommerce store will allow you to follow along with practical demonstrations.
Completing this course opens opportunities to work as a Facebook Ads specialist, digital marketing strategist, social media manager, or ecommerce marketing consultant. You can use these skills to promote your own business, manage campaigns for clients, or build a freelance marketing career. With expertise in Facebook advertising, you can also expand into other paid media platforms, offering full-service marketing solutions to brands worldwide.

Career path

Facebook Ads & Marketing Masterclass 2023: From Beginner to Expert Strategy is designed to take you from a complete beginner to a skilled Facebook advertiser capable of running profitable campaigns. You will start by learning the fundamentals of Facebook Ads Manager, including how to create your first campaign, understand ad structure, and make the most of tools like Advantage Campaign Budget (ACB) for better optimisation. From there, you’ll master the process of building high-converting ad sets, installing and using the Meta Pixel, targeting the right audience, and choosing the best ad placements to reach your ideal customers.

The course then guides you through designing compelling ad creatives using Dynamic Creative Testing (DCT), adding persuasive headlines and ad copy, and publishing your ads with confidence. You will discover how to track performance, identify winning creatives, and apply proven ad strategies such as problem/solution angles, storytelling, testimonials, and before-and-after frameworks to boost conversions. In addition, you’ll gain insight into navigating Facebook Ads Manager efficiently, managing audiences, and avoiding account violations that can stall your campaigns.

Beyond paid advertising, you’ll learn powerful organic Facebook marketing techniques to grow your reach, engage your audience, and build a loyal community without spending a cent. You’ll also explore sales psychology principles—like reciprocity, curiosity, scarcity, and social proof—that can be integrated into your campaigns for maximum impact. A dedicated section on high-converting copywriting will teach you how to write ads that grab attention, connect with your audience, and drive action, covering everything from crafting headlines and CTAs to overcoming objections and applying the AIDA model.

For ecommerce business owners, the course offers a full blueprint for running Facebook ads that sell products effectively. You’ll learn how to install Facebook Pixel on Shopify and WooCommerce, create retargeting campaigns, build product catalogs, and scale your winning ads while tracking results through the Facebook Ads Library. By the end of the program, you will have mastered a complete Facebook advertising and marketing system, enabling you to launch, optimise, and scale campaigns that deliver measurable business growth in 2023 and beyond.

This course is perfect for entrepreneurs, small business owners, marketers, freelancers, and aspiring social media managers who want to learn how to run successful Facebook ad campaigns. It is equally valuable for ecommerce store owners seeking to drive sales, as well as content creators and influencers looking to grow their reach and monetise their audience.
No prior experience with Facebook Ads is required. You will need a Facebook account, a willingness to learn, and access to a computer with a stable internet connection. For ecommerce-focused lessons, having a Shopify or WooCommerce store will allow you to follow along with practical demonstrations.
Completing this course opens opportunities to work as a Facebook Ads specialist, digital marketing strategist, social media manager, or ecommerce marketing consultant. You can use these skills to promote your own business, manage campaigns for clients, or build a freelance marketing career. With expertise in Facebook advertising, you can also expand into other paid media platforms, offering full-service marketing solutions to brands worldwide.

    • Welcome to the Masterclass 00:10:00
    • Facebook Ads Explained for Beginners 00:10:00
    • Getting Started with Facebook Ads Manager 00:10:00
    • Campaign Creation Step-by-Step 00:10:00
    • Understanding Facebook Ad Structure 00:10:00
    • Using Advantage Campaign Budget (ACB) 00:10:00
    • How to Install the Meta Pixel 00:10:00
    • Optimisation and Delivery Explained 00:10:00
    • Audience Targeting Essentials 00:10:00
    • Choosing the Right Ad Placements 00:10:00
    • Creating DCT (Dynamic Creative Testing) Ads 00:10:00
    • Verifying Your Instagram Account 00:10:00
    • Adding Primary Texts and Headlines 00:10:00
    • Reviewing and Publishing Your Ad 00:10:00
    • Key Metrics for Evaluating Ad Performance 00:10:00
    • How to Extract Winning Ad Creatives 00:10:00
    • Using DCT with Winning Creatives 00:10:00
    • Overview of Winning Ad Strategies 00:10:00
    • Problem/Solution Angle 00:10:00
    • “Them vs Us” Approach 00:10:00
    • Using Statistics to Sell 00:10:00
    • Testimonials in Ad Copy 00:10:00
    • Highlighting Features Clearly 00:10:00
    • Emphasising Benefits with Overlays 00:10:00
    • Storytelling: The Founder’s Story 00:10:00
    • Unboxing Strategy in Ads 00:10:00
    • Before & After Framework 00:10:00
    • Reasons Why” Style 00:10:00
    • Ads Manager Overview 00:10:00
    • Using and Customising Columns 00:10:00
    • Managing and Saving Audiences 00:10:00
    • Understanding Banned Ads & Account Violations 00:10:00
    • Introduction to Facebook Marketing 00:10:00
    • Facebook Profile vs Business Page 00:10:00
    • Optimising Your Facebook Page 00:10:00
    • Building and Growing a Community 00:10:00
    • 10 Content Posting Strategies 00:10:00
    • 6 Proven Strategies to Increase Reach 00:10:00
    • The Power of Reciprocity 00:10:00
    • Using Curiosity in Copy 00:10:00
    • Scarcity to Drive Urgency 00:10:00
    • Building Social Proof 00:10:00
    • The 3 Boxes Method 00:10:00
    • Crafting a Buyer Persona 00:10:00
    • What Is Copywriting for Facebook Ads? 00:10:00
    • Benefits vs Features 00:10:00
    • Understand What You’re Selling 00:10:00
    • Know Your Target Audience 00:10:00
    • The Three Keys to Great Ad Copy 00:10:00
    • Writing with Brand Personality 00:10:00
    • Overcoming the “No Time or Money” Objection 00:10:00
    • How to Write Headlines That Convert 00:10:00
    • Crafting Subheadlines with Purpose 00:10:00
    • Using Persuasion Techniques 00:10:00
    • Power Words That Trigger Action 00:10:00
    • The Steps to Writing a Perfect Story 00:10:00
    • Mastering the AIDA Model (Attention–Interest–Desire–Action) 00:10:00
    • Removing Writer’s Block 00:10:00
    • Understanding Call-to-Actions 00:10:00
    • Writing a Strong Call-to-Action 00:10:00
    • Copywriting Recap 00:10:00
    • Ecommerce Ad Strategy Overview 00:10:00
    • Installing Facebook Pixel on Shopify 00:10:00
    • Installing Facebook Pixel on WooCommerce 00:10:00
    • Creating Your First Ecommerce Ad 00:10:00
    • Using Detailed Targeting for Products 00:10:00
    • Finishing and Publishing the Ad 00:10:00
    • Structuring Ad Sets for Ecommerce 00:10:00
    • Knowing When to Scale or Stop 00:10:00
    • Scaling Your Winning Ads 00:10:00
    • Exploring the Facebook Ads Library 00:10:00
    • Ads Manager Tips for Ecommerce 00:10:00
    • Setting Up a Product Catalog 00:10:00
    • Creating Dynamic Retargeting Campaigns 00:10:00
    • Thank You & Final Thoughts 00:10:00
    • Exam of Facebook Ads & Marketing Masterclass 2023: From Beginner to Expert Strategy 00:50:00
    • Premium Certificate 00:15:00
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Yes, our premium certificate and transcript are widely recognized and accepted by embassies worldwide, particularly by the UK embassy. This adds credibility to your qualification and enhances its value for professional and academic purposes.

Yes, this course is designed for learners of all levels, including beginners. The content is structured to provide step-by-step guidance, ensuring that even those with no prior experience can follow along and gain valuable knowledge.

Yes, professionals will also benefit from this course. It covers advanced concepts, practical applications, and industry insights that can help enhance existing skills and knowledge. Whether you are looking to refine your expertise or expand your qualifications, this course provides valuable learning.

No, you have lifetime access to the course. Once enrolled, you can revisit the materials at any time as long as the course remains available. Additionally, we regularly update our content to ensure it stays relevant and up to date.

I trust you’re in good health. Your free certificate can be located in the Achievement section. The option to purchase a CPD certificate is available but entirely optional, and you may choose to skip it. Please be aware that it’s crucial to click the “Complete” button to ensure the certificate is generated, as this process is entirely automated.

Yes, the course includes both assessments and assignments. Your final marks will be determined by a combination of 20% from assignments and 80% from assessments. These evaluations are designed to test your understanding and ensure you have grasped the key concepts effectively.

We are a recognized course provider with CPD, UKRLP, and AOHT membership. The logos of these accreditation bodies will be featured on your premium certificate and transcript, ensuring credibility and professional recognition.

Yes, you will receive a free digital certificate automatically once you complete the course. If you would like a premium CPD-accredited certificate, either in digital or physical format, you can upgrade for a small fee.

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Course Features

Price

Original price was: £490.00.Current price is: £14.99.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

13 hours, 35 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

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