As online retail continues to dominate the global marketplace, understanding the complexities of eCommerce is more critical than ever. The eCommerce Level 7 Advanced Diploma offers an in-depth journey through the essential disciplines required to launch, grow, and sustain a competitive online business. Learners begin with a solid foundation in the evolution of eCommerce, different business models (B2B, B2C, C2C, D2C), and the ethical and legal landscape that governs the digital economy.

The course progresses into business strategy development, helping learners define their unique selling proposition, conduct market research, budget effectively, and select the right eCommerce platform. It explores advanced topics in website development and UX design, including mobile optimisation, secure payment integration, and continuous improvement methods. Learners will master digital marketing essentials such as SEO, PPC, content strategy, influencer campaigns, and email automation—all tailored for eCommerce success.

A major component of the programme is Conversion Rate Optimisation (CRO), where students learn to interpret user behaviour, conduct A/B testing, and reduce cart abandonment. Logistics and supply chain strategies are also covered, including order fulfilment, working with third-party logistics (3PL), and managing returns.

In addition to practical operations, students are introduced to financial planning, fraud prevention, pricing strategies, taxation, and compliance specific to eCommerce. Global eCommerce trends such as international marketplaces, cultural localisation, global payments, and sustainability are deeply explored, equipping learners to compete internationally. Advanced analytics, AI integration, blockchain, and augmented reality shopping trends are also addressed, making this diploma future-ready.

The course culminates in a capstone project, where students apply their skills to a real or simulated eCommerce business challenge, preparing them to lead or innovate in today’s digital marketplace.