The Digital Marketing Level 7 Advanced Diploma equips students with an in-depth understanding of advanced digital marketing concepts and strategies. Beginning with an overview of the digital marketing landscape, the course explores key aspects such as the digital consumer journey, performance metrics, and trends in the industry. Students will gain expert knowledge of Search Engine Optimization (SEO), including both on-page and off-page techniques, technical SEO, and using analytics to measure performance. The course also covers pay-per-click (PPC) advertising, with a focus on campaign structure, performance optimization, and measuring return on investment (ROI).

In addition to SEO and PPC, the course delves into social media marketing, offering insights into platform-specific strategies, content creation, and paid social advertising. Students will learn how to develop a social media strategy and measure the effectiveness of their campaigns. Content marketing is another crucial component of the course, where learners will master storytelling techniques, content creation, and distribution strategies. Additionally, students will explore email marketing, including campaign creation, segmentation, and optimization, with a strong emphasis on GDPR compliance.

The curriculum also focuses on web analytics, equipping students with the skills to set up Google Analytics, track audience behavior, and make data-driven decisions. E-commerce marketing, mobile marketing, and digital marketing strategy and planning round off the course, ensuring students are prepared to create comprehensive marketing strategies and execute them effectively. A final capstone project allows students to develop a full-fledged digital marketing plan, showcasing their acquired knowledge and skills.