The CRM Project Management Level 3 Advanced Diploma provides students with a deep understanding of how to manage CRM projects from initiation to completion. Through this course, students will gain the necessary skills to define CRM project scope and objectives, identify stakeholders, and manage expectations. They will also learn how to create a CRM project plan, assess risks, and develop mitigation strategies. Emphasis is placed on the practical aspects of CRM project execution, including team management, communication, and the implementation of CRM solutions and customizations.

The course covers the integration and deployment phase of CRM projects, teaching students how to handle data migration, user acceptance testing, and training. It also focuses on post-implementation support and maintenance, ensuring that students understand the long-term sustainability of CRM systems. Additionally, the course addresses the importance of project evaluation, continuous improvement, and the use of performance metrics to assess project success.

Advanced topics such as Agile project management in CRM, managing CRM project portfolios, and using CRM project management tools and software are also explored. Students will be introduced to emerging trends in CRM project management, ensuring they are equipped to handle the evolving landscape of CRM technologies. This diploma is designed to prepare individuals for leadership roles in CRM project management, making them highly sought after in today’s competitive business environment.