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Course Features

Price

FREE

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

3 hours, 35 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

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Instructor teaching copywriting and persuasive writing to adult learners in a creative workspace

Overview

Copywriting and persuasive writing are the foundations of all successful marketing, branding, and communication strategies. This course introduces you to the art and psychology of writing words that sell, influence, and inspire. You’ll explore how professional copywriters craft messages that capture attention, build desire, and drive action — from compelling headlines to emotional storytelling.

Throughout this practical course, you’ll learn how to apply the AIDA model (Attention, Interest, Desire, Action), write high-performing web and email copy, and adapt your tone for social media and advertising platforms. Each module blends theory with real-world examples, enabling you to transform ordinary text into high-impact, conversion-driven content.

You’ll also master the subtleties of persuasive writing — understanding consumer psychology, sensory language, and storytelling to connect authentically with your readers. Advanced sessions cover SEO and keyword integration, so your content performs well both creatively and technically.

By the end, you’ll be able to create a professional copywriting portfolio that showcases your skills across industries. Whether you aim to freelance, join a marketing team, or promote your own business, this course equips you with the tools to write with confidence, clarity, and commercial purpose.

All learners receive a free course completion certificate, with optional premium certificates and academic transcripts available for purchase. You’ll also enjoy 5-star rated support available 24/7 via email, ensuring you always have expert help when you need it.

This course is ideal for aspiring copywriters, marketing professionals, content creators, and entrepreneurs who want to develop persuasive writing skills. It’s equally valuable for bloggers, freelancers, or business owners looking to enhance their marketing copy and communicate more effectively with target audiences.
No prior experience in marketing or writing is required. A strong interest in communication, creativity, and digital content will be helpful. Learners should have basic computer skills and access to the internet to complete interactive exercises and submit written assessments.
After completing this course, you can pursue roles such as Copywriter, Content Marketer, Brand Strategist, SEO Writer, or Social Media Copy Specialist. Graduates may also progress to advanced digital marketing or creative writing qualifications to further refine their expertise and career prospects.

Who is this course for?

Copywriting and persuasive writing are the foundations of all successful marketing, branding, and communication strategies. This course introduces you to the art and psychology of writing words that sell, influence, and inspire. You’ll explore how professional copywriters craft messages that capture attention, build desire, and drive action — from compelling headlines to emotional storytelling.

Throughout this practical course, you’ll learn how to apply the AIDA model (Attention, Interest, Desire, Action), write high-performing web and email copy, and adapt your tone for social media and advertising platforms. Each module blends theory with real-world examples, enabling you to transform ordinary text into high-impact, conversion-driven content.

You’ll also master the subtleties of persuasive writing — understanding consumer psychology, sensory language, and storytelling to connect authentically with your readers. Advanced sessions cover SEO and keyword integration, so your content performs well both creatively and technically.

By the end, you’ll be able to create a professional copywriting portfolio that showcases your skills across industries. Whether you aim to freelance, join a marketing team, or promote your own business, this course equips you with the tools to write with confidence, clarity, and commercial purpose.

All learners receive a free course completion certificate, with optional premium certificates and academic transcripts available for purchase. You’ll also enjoy 5-star rated support available 24/7 via email, ensuring you always have expert help when you need it.

This course is ideal for aspiring copywriters, marketing professionals, content creators, and entrepreneurs who want to develop persuasive writing skills. It’s equally valuable for bloggers, freelancers, or business owners looking to enhance their marketing copy and communicate more effectively with target audiences.
No prior experience in marketing or writing is required. A strong interest in communication, creativity, and digital content will be helpful. Learners should have basic computer skills and access to the internet to complete interactive exercises and submit written assessments.
After completing this course, you can pursue roles such as Copywriter, Content Marketer, Brand Strategist, SEO Writer, or Social Media Copy Specialist. Graduates may also progress to advanced digital marketing or creative writing qualifications to further refine their expertise and career prospects.

Requirements

Copywriting and persuasive writing are the foundations of all successful marketing, branding, and communication strategies. This course introduces you to the art and psychology of writing words that sell, influence, and inspire. You’ll explore how professional copywriters craft messages that capture attention, build desire, and drive action — from compelling headlines to emotional storytelling.

Throughout this practical course, you’ll learn how to apply the AIDA model (Attention, Interest, Desire, Action), write high-performing web and email copy, and adapt your tone for social media and advertising platforms. Each module blends theory with real-world examples, enabling you to transform ordinary text into high-impact, conversion-driven content.

You’ll also master the subtleties of persuasive writing — understanding consumer psychology, sensory language, and storytelling to connect authentically with your readers. Advanced sessions cover SEO and keyword integration, so your content performs well both creatively and technically.

By the end, you’ll be able to create a professional copywriting portfolio that showcases your skills across industries. Whether you aim to freelance, join a marketing team, or promote your own business, this course equips you with the tools to write with confidence, clarity, and commercial purpose.

All learners receive a free course completion certificate, with optional premium certificates and academic transcripts available for purchase. You’ll also enjoy 5-star rated support available 24/7 via email, ensuring you always have expert help when you need it.

This course is ideal for aspiring copywriters, marketing professionals, content creators, and entrepreneurs who want to develop persuasive writing skills. It’s equally valuable for bloggers, freelancers, or business owners looking to enhance their marketing copy and communicate more effectively with target audiences.
No prior experience in marketing or writing is required. A strong interest in communication, creativity, and digital content will be helpful. Learners should have basic computer skills and access to the internet to complete interactive exercises and submit written assessments.
After completing this course, you can pursue roles such as Copywriter, Content Marketer, Brand Strategist, SEO Writer, or Social Media Copy Specialist. Graduates may also progress to advanced digital marketing or creative writing qualifications to further refine their expertise and career prospects.

Career path

Copywriting and persuasive writing are the foundations of all successful marketing, branding, and communication strategies. This course introduces you to the art and psychology of writing words that sell, influence, and inspire. You’ll explore how professional copywriters craft messages that capture attention, build desire, and drive action — from compelling headlines to emotional storytelling.

Throughout this practical course, you’ll learn how to apply the AIDA model (Attention, Interest, Desire, Action), write high-performing web and email copy, and adapt your tone for social media and advertising platforms. Each module blends theory with real-world examples, enabling you to transform ordinary text into high-impact, conversion-driven content.

You’ll also master the subtleties of persuasive writing — understanding consumer psychology, sensory language, and storytelling to connect authentically with your readers. Advanced sessions cover SEO and keyword integration, so your content performs well both creatively and technically.

By the end, you’ll be able to create a professional copywriting portfolio that showcases your skills across industries. Whether you aim to freelance, join a marketing team, or promote your own business, this course equips you with the tools to write with confidence, clarity, and commercial purpose.

All learners receive a free course completion certificate, with optional premium certificates and academic transcripts available for purchase. You’ll also enjoy 5-star rated support available 24/7 via email, ensuring you always have expert help when you need it.

This course is ideal for aspiring copywriters, marketing professionals, content creators, and entrepreneurs who want to develop persuasive writing skills. It’s equally valuable for bloggers, freelancers, or business owners looking to enhance their marketing copy and communicate more effectively with target audiences.
No prior experience in marketing or writing is required. A strong interest in communication, creativity, and digital content will be helpful. Learners should have basic computer skills and access to the internet to complete interactive exercises and submit written assessments.
After completing this course, you can pursue roles such as Copywriter, Content Marketer, Brand Strategist, SEO Writer, or Social Media Copy Specialist. Graduates may also progress to advanced digital marketing or creative writing qualifications to further refine their expertise and career prospects.

    • What is Copywriting? 00:10:00
    • The Psychology Behind Persuasive Writing 00:10:00
    • Types of Copywriting 00:10:00
    • The AIDA Model in Copywriting 00:10:00
    • Writing Powerful Headlines and Hooks 00:10:00
    • Crafting Engaging and Persuasive Copy 00:10:00
    • Website and Landing Page Copy 00:10:00
    • Email Copywriting & Marketing 00:10:00
    • Social Media and Ad Copywriting 00:10:00
    • Storytelling in Copywriting 00:10:00
    • SEO and Copywriting 00:10:00
    • The Power of Emotional and Sensory Words 00:10:00
    • Editing and Refining Your Copy 00:10:00
    • A/B Testing and Performance Analysis 00:10:00
    • Creating Your Copywriting Portfolio 00:10:00
    • Exam of Introduction to Copywriting & Persuasive Writing 00:50:00
    • Premium Certificate 00:15:00
certificate-new
  1. thuonghoang08072003June 19, 2025 at 3:56 pm
    Introduction of copywriting and Persuasive writing
    4

    Very informative

  2. Brittney ParrisMay 17, 2025 at 3:51 pm
    Copywritering
    4

    Very good course

Yes, our premium certificate and transcript are widely recognized and accepted by embassies worldwide, particularly by the UK embassy. This adds credibility to your qualification and enhances its value for professional and academic purposes.

Yes, this course is designed for learners of all levels, including beginners. The content is structured to provide step-by-step guidance, ensuring that even those with no prior experience can follow along and gain valuable knowledge.

Yes, professionals will also benefit from this course. It covers advanced concepts, practical applications, and industry insights that can help enhance existing skills and knowledge. Whether you are looking to refine your expertise or expand your qualifications, this course provides valuable learning.

No, you have lifetime access to the course. Once enrolled, you can revisit the materials at any time as long as the course remains available. Additionally, we regularly update our content to ensure it stays relevant and up to date.

I trust you’re in good health. Your free certificate can be located in the Achievement section. The option to purchase a CPD certificate is available but entirely optional, and you may choose to skip it. Please be aware that it’s crucial to click the “Complete” button to ensure the certificate is generated, as this process is entirely automated.

Yes, the course includes both assessments and assignments. Your final marks will be determined by a combination of 20% from assignments and 80% from assessments. These evaluations are designed to test your understanding and ensure you have grasped the key concepts effectively.

We are a recognized course provider with CPD, UKRLP, and AOHT membership. The logos of these accreditation bodies will be featured on your premium certificate and transcript, ensuring credibility and professional recognition.

Yes, you will receive a free digital certificate automatically once you complete the course. If you would like a premium CPD-accredited certificate, either in digital or physical format, you can upgrade for a small fee.

View all

Course Features

Price

FREE

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

3 hours, 35 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

  • Share

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