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Course Features

Price

Original price was: £490.00.Current price is: £14.99.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

23 hours, 45 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

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Overview

This all-inclusive digital marketing course is specifically crafted to empower local businesses and marketing professionals with the latest tools and strategies for online success. You will begin by mastering Google Ads – from account setup, campaign creation and keyword research to conversion tracking, retargeting, bidding strategies and responsive search ads – to attract and convert local customers efficiently. The course then takes you through YouTube Ads, Bing Ads and LinkedIn Ads to help you diversify your advertising and reach new audiences on multiple platforms.

Next, you’ll dive deep into Meta Ads (Facebook and Instagram) and learn how to navigate the new Meta Business Suite, implement full conversion APIs, verify domains, and design high-performing campaigns including reach ads, engagement ads, lead generation ads, video ads, retargeting and lookalike audiences. You’ll also explore Google My Business, Bing Places and TripAdvisor to optimise your local presence, drive foot traffic and build trust with potential customers. Local SEO training will ensure you can rank higher in search results and get discovered by the right people at the right time. Finally, the course includes a positive mindset module to help you develop the persistence and focus needed to succeed in digital marketing. By the end of this course, you’ll have the skills, confidence and templates to run powerful campaigns that grow your local business.

This course is perfect for local business owners, entrepreneurs, marketing managers, freelancers and students who want to learn how to plan, launch and optimise effective digital marketing campaigns across Google, Meta, LinkedIn and other major platforms. It’s ideal for those looking to increase visibility, generate leads and boost sales without relying on expensive agencies.
No prior digital marketing experience is necessary. All you need is an internet-connected device, a willingness to learn and access to the advertising platforms you wish to use. Basic computer skills and an existing business or project to promote will help you get the most from the hands-on exercises.
Completing the Complete Digital Marketing Course for Local Businesses 2023 will equip you with in-demand skills to manage advertising and online presence for your own business or for clients. These capabilities can lead to roles such as digital marketing specialist, PPC manager, social media ads manager or local SEO consultant, as well as open up freelancing and agency opportunities where you help local businesses thrive online.

Who is this course for?

This all-inclusive digital marketing course is specifically crafted to empower local businesses and marketing professionals with the latest tools and strategies for online success. You will begin by mastering Google Ads – from account setup, campaign creation and keyword research to conversion tracking, retargeting, bidding strategies and responsive search ads – to attract and convert local customers efficiently. The course then takes you through YouTube Ads, Bing Ads and LinkedIn Ads to help you diversify your advertising and reach new audiences on multiple platforms.

Next, you’ll dive deep into Meta Ads (Facebook and Instagram) and learn how to navigate the new Meta Business Suite, implement full conversion APIs, verify domains, and design high-performing campaigns including reach ads, engagement ads, lead generation ads, video ads, retargeting and lookalike audiences. You’ll also explore Google My Business, Bing Places and TripAdvisor to optimise your local presence, drive foot traffic and build trust with potential customers. Local SEO training will ensure you can rank higher in search results and get discovered by the right people at the right time. Finally, the course includes a positive mindset module to help you develop the persistence and focus needed to succeed in digital marketing. By the end of this course, you’ll have the skills, confidence and templates to run powerful campaigns that grow your local business.

This course is perfect for local business owners, entrepreneurs, marketing managers, freelancers and students who want to learn how to plan, launch and optimise effective digital marketing campaigns across Google, Meta, LinkedIn and other major platforms. It’s ideal for those looking to increase visibility, generate leads and boost sales without relying on expensive agencies.
No prior digital marketing experience is necessary. All you need is an internet-connected device, a willingness to learn and access to the advertising platforms you wish to use. Basic computer skills and an existing business or project to promote will help you get the most from the hands-on exercises.
Completing the Complete Digital Marketing Course for Local Businesses 2023 will equip you with in-demand skills to manage advertising and online presence for your own business or for clients. These capabilities can lead to roles such as digital marketing specialist, PPC manager, social media ads manager or local SEO consultant, as well as open up freelancing and agency opportunities where you help local businesses thrive online.

Requirements

This all-inclusive digital marketing course is specifically crafted to empower local businesses and marketing professionals with the latest tools and strategies for online success. You will begin by mastering Google Ads – from account setup, campaign creation and keyword research to conversion tracking, retargeting, bidding strategies and responsive search ads – to attract and convert local customers efficiently. The course then takes you through YouTube Ads, Bing Ads and LinkedIn Ads to help you diversify your advertising and reach new audiences on multiple platforms.

Next, you’ll dive deep into Meta Ads (Facebook and Instagram) and learn how to navigate the new Meta Business Suite, implement full conversion APIs, verify domains, and design high-performing campaigns including reach ads, engagement ads, lead generation ads, video ads, retargeting and lookalike audiences. You’ll also explore Google My Business, Bing Places and TripAdvisor to optimise your local presence, drive foot traffic and build trust with potential customers. Local SEO training will ensure you can rank higher in search results and get discovered by the right people at the right time. Finally, the course includes a positive mindset module to help you develop the persistence and focus needed to succeed in digital marketing. By the end of this course, you’ll have the skills, confidence and templates to run powerful campaigns that grow your local business.

This course is perfect for local business owners, entrepreneurs, marketing managers, freelancers and students who want to learn how to plan, launch and optimise effective digital marketing campaigns across Google, Meta, LinkedIn and other major platforms. It’s ideal for those looking to increase visibility, generate leads and boost sales without relying on expensive agencies.
No prior digital marketing experience is necessary. All you need is an internet-connected device, a willingness to learn and access to the advertising platforms you wish to use. Basic computer skills and an existing business or project to promote will help you get the most from the hands-on exercises.
Completing the Complete Digital Marketing Course for Local Businesses 2023 will equip you with in-demand skills to manage advertising and online presence for your own business or for clients. These capabilities can lead to roles such as digital marketing specialist, PPC manager, social media ads manager or local SEO consultant, as well as open up freelancing and agency opportunities where you help local businesses thrive online.

Career path

This all-inclusive digital marketing course is specifically crafted to empower local businesses and marketing professionals with the latest tools and strategies for online success. You will begin by mastering Google Ads – from account setup, campaign creation and keyword research to conversion tracking, retargeting, bidding strategies and responsive search ads – to attract and convert local customers efficiently. The course then takes you through YouTube Ads, Bing Ads and LinkedIn Ads to help you diversify your advertising and reach new audiences on multiple platforms.

Next, you’ll dive deep into Meta Ads (Facebook and Instagram) and learn how to navigate the new Meta Business Suite, implement full conversion APIs, verify domains, and design high-performing campaigns including reach ads, engagement ads, lead generation ads, video ads, retargeting and lookalike audiences. You’ll also explore Google My Business, Bing Places and TripAdvisor to optimise your local presence, drive foot traffic and build trust with potential customers. Local SEO training will ensure you can rank higher in search results and get discovered by the right people at the right time. Finally, the course includes a positive mindset module to help you develop the persistence and focus needed to succeed in digital marketing. By the end of this course, you’ll have the skills, confidence and templates to run powerful campaigns that grow your local business.

This course is perfect for local business owners, entrepreneurs, marketing managers, freelancers and students who want to learn how to plan, launch and optimise effective digital marketing campaigns across Google, Meta, LinkedIn and other major platforms. It’s ideal for those looking to increase visibility, generate leads and boost sales without relying on expensive agencies.
No prior digital marketing experience is necessary. All you need is an internet-connected device, a willingness to learn and access to the advertising platforms you wish to use. Basic computer skills and an existing business or project to promote will help you get the most from the hands-on exercises.
Completing the Complete Digital Marketing Course for Local Businesses 2023 will equip you with in-demand skills to manage advertising and online presence for your own business or for clients. These capabilities can lead to roles such as digital marketing specialist, PPC manager, social media ads manager or local SEO consultant, as well as open up freelancing and agency opportunities where you help local businesses thrive online.

    • Introduction into Digital Advertising for Local Businesses 00:10:00
    • Extra Learning 00:10:00
    • Google Ads Introduction by Hazel Owens 00:10:00
    • Where Ads are Shown – Google Ads Overview – Introduction 00:10:00
    • Where Ads are Shown – Google Ads Overview 00:10:00
    • Set up your Google Ads Account 00:10:00
    • Google Ads Campaign Setup 00:10:00
    • Google Start and End Dates 00:10:00
    • Ad Scheduling Basics 00:10:00
    • Google Ads Device Targeting 00:10:00
    • Google Ads Coupon Setup 00:10:00
    • Google Ad Copy Best Practices 00:10:00
    • Targeting and Settings Introduction 00:10:00
    • Google Ads Targeting and Settings 00:10:00
    • Google Analytics Linking and Conversion Setup 00:10:00
    • Billing Setup and Launching your First Campaign 00:10:00
    • Google Ads Keywords Research 00:10:00
    • Match Types and Negative Keywords 00:10:00
    • Exact Match Meaning 00:10:00
    • Match Types Updates 00:10:00
    • Negative Keywords 00:10:00
    • Negative Keywords 2 00:10:00
    • Google Ads Editor – Keywords Upload 00:10:00
    • Search Terms Report – Introduction 00:10:00
    • Search Terms Report – Explanations 00:10:00
    • Auction Insights – Competitor Analysis – Introduction 00:10:00
    • Auction Insights – Competitor Analysis – Overview 00:10:00
    • Google Ad Extensions 1 00:10:00
    • Google Ad Extensions 2 00:10:00
    • Google Ad Extensions 3 00:10:00
    • Google Responsive Search Ads 00:10:00
    • Google Discovery Ads 00:10:00
    • Conversion Goal Setup 00:10:00
    • Google Display Ads 00:10:00
    • Google Max Performance Ads 00:10:00
    • Audiences & Segments & Targeting 00:10:00
    • Introduction into Bidding Strategies 00:10:00
    • Bidding Strategies 00:10:00
    • Introduction into Retargeting 00:10:00
    • Google Retargeting – Explanations 1 00:10:00
    • Google Retargeting – Explanations 2 00:10:00
    • Google Retargeting – Screen Recording – Setup 1 00:10:00
    • Google Retargeting – Screen Recording – Setup 2 00:10:00
    • Google Audiences Solutions – Setup 1 00:10:00
    • Google Audiences Solutions – Setup 2 00:10:00
    • Google Ads – Customer Match 00:10:00
    • YouTube Video Ads – Linking the Accounts 00:10:00
    • YouTube Skippable Video Ads 00:10:00
    • YouTube Non Skippable Video Ads 00:10:00
    • Bing Ads – Microsoft Advertising Introduction 00:10:00
    • Search Ads Overview 00:10:00
    • Auction and Ad Delivery 00:10:00
    • Common Terms 00:10:00
    • Keywords and Match Types 1 00:10:00
    • Keywords and Match Types 2 00:10:00
    • Match Types 00:10:00
    • Structure 00:10:00
    • Hierarchy 00:10:00
    • Starting the Bing Ads Campaign 00:10:00
    • Bing Ads Setup 00:10:00
    • Google Ads Import into Bing 00:10:00
    • Bing Ads Navigation 00:10:00
    • Bing Ads Copy Setup 00:10:00
    • Introduction into Meta Ads 00:10:00
    • Meta Advertising & Customer Journey 00:10:00
    • Introduction into New Meta Ads Experience 00:10:00
    • Meta Business Suite 00:10:00
    • Meta Business Manager & Pixel Essentials 00:10:00
    • The Most Pleasant Way to Activate 00:10:00
    • Meta and Apple iOS 14.5+ 00:10:00
    • Introduction into Domain Verification 00:10:00
    • Domain Verification via Website 00:10:00
    • Study Facebook Pixel & SDK 00:10:00
    • Introduction into Ads Objectives 00:10:00
    • Ads Objectives 00:10:00
    • Ads Objectives – Quiz Introduction 00:10:00
    • Study Objectives from Media Buying Guide 00:10:00
    • Introduction into Meta Reach Ads 00:10:00
    • Explanations of Meta Reach Ads 00:10:00
    • Meta Reach Ads 00:10:00
    • Meta Reach Ads & Meta Dynamic Creative Optimization 00:10:00
    • Study Ad Placements & Dynamic Creative Optimization 00:10:00
    • Meta Engagement Ads Introduction 00:10:00
    • Meta Engagement Ads 00:10:00
    • Meta Traffic Ads Explanations 00:10:00
    • Meta Traffic Ads 00:10:00
    • Metrics to Look in Ads Manager 00:10:00
    • Study Glossary 00:10:00
    • Detailed Targeting Explanations 00:10:00
    • Detailed Targeting Explanations – Screen Recordings 00:10:00
    • Study Targeting Best Practices 00:10:00
    • Introduction into Carousel with Videos 00:10:00
    • Video Carousel Creation 1 00:10:00
    • Video Carousel Creation 2 00:10:00
    • Dynamic Experience 00:10:00
    • Messages Ads – Explanations 1 00:10:00
    • Meta Messages Ads – Explanations 2 00:10:00
    • Meta Messages Ads Objective 00:10:00
    • Meta Lead Generation Ads Explanations 00:10:00
    • Meta Lead Generation Ads – Setup 00:10:00
    • Meta Lead Generation Ads – Setup Continue 00:10:00
    • Retargeting Custom Audiences 00:10:00
    • Power of Custom & Lookalike Audiences 2 00:10:00
    • Facebook Conversion Ads, Bidding Strategies, Cost Cap & AB Testing 00:10:00
    • AB Testing Setup 00:10:00
    • Experiments & CBO Test & Brand Lift 00:10:00
    • Campaign Budget Optimization Examples 00:10:00
    • Meta Video View Ads Introduction 00:10:00
    • Meta Video View Ads 2022 00:10:00
    • Adobe Premiere Pro – How to Create Video for Stories 00:10:00
    • Adobe Premiere Pro – How to Animate Picture & Create Square Video 00:10:00
    • Meta Ads Reporting 00:10:00
    • Facebook Ads Copywriting 2022 Full Audio 00:10:00
    • Facebook Certified Media Buying Professional Full Listening 00:10:00
    • Facebook Certified Media Buying Professional Full Listening 00:10:00
    • Facebook Ads Copywriting 2022 Full Audio 00:10:00
    • Facebook Certified Media Buying Professional Full Listening 00:10:00
    • LinkedIn Objective Ads Introduction 00:10:00
    • LinkedIn Ads 1 00:10:00
    • LinkedIn Ads 2 00:10:00
    • LinkedIn Ads 3 00:10:00
    • Google My Business Explanations 00:10:00
    • Google My Business – How to Start Easily 00:10:00
    • Google My Business – Local Place – Real Case Study 00:10:00
    • Bing Places – How to Use it Easily 00:10:00
    • TripAdvisor Introduction 00:10:00
    • TripAdvisor 1 – Explanation & Overview 00:10:00
    • TripAdvisor 2 – Claiming the Listing 00:10:00
    • TripAdvisor 3 – Activation & Using 00:10:00
    • Introduction into Local SEO 00:10:00
    • Local SEO Animated Guide 00:10:00
    • Local SEO – The Complete Guide – Human Voice Over 00:10:00
    • Positive Mindset – The Power of Positive Approach 00:10:00
    • Positive Mindset – How Can I Manage This 00:10:00
    • Positive Mindset – The Power of Diligence & Step by Step Approach 00:10:00
    • Congratulations! 00:10:00
    • Exam of Complete Digital Marketing Course for Local Businesses 2023: Master Google, Meta, LinkedIn & More 00:50:00
    • Premium Certificate 00:15:00
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Yes, our premium certificate and transcript are widely recognized and accepted by embassies worldwide, particularly by the UK embassy. This adds credibility to your qualification and enhances its value for professional and academic purposes.

Yes, this course is designed for learners of all levels, including beginners. The content is structured to provide step-by-step guidance, ensuring that even those with no prior experience can follow along and gain valuable knowledge.

Yes, professionals will also benefit from this course. It covers advanced concepts, practical applications, and industry insights that can help enhance existing skills and knowledge. Whether you are looking to refine your expertise or expand your qualifications, this course provides valuable learning.

No, you have lifetime access to the course. Once enrolled, you can revisit the materials at any time as long as the course remains available. Additionally, we regularly update our content to ensure it stays relevant and up to date.

I trust you’re in good health. Your free certificate can be located in the Achievement section. The option to purchase a CPD certificate is available but entirely optional, and you may choose to skip it. Please be aware that it’s crucial to click the “Complete” button to ensure the certificate is generated, as this process is entirely automated.

Yes, the course includes both assessments and assignments. Your final marks will be determined by a combination of 20% from assignments and 80% from assessments. These evaluations are designed to test your understanding and ensure you have grasped the key concepts effectively.

We are a recognized course provider with CPD, UKRLP, and AOHT membership. The logos of these accreditation bodies will be featured on your premium certificate and transcript, ensuring credibility and professional recognition.

Yes, you will receive a free digital certificate automatically once you complete the course. If you would like a premium CPD-accredited certificate, either in digital or physical format, you can upgrade for a small fee.

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Course Features

Price

Original price was: £490.00.Current price is: £14.99.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

23 hours, 45 minutes

Qualification

No formal qualification

Certificate

At completion

Additional info

Coming soon

  • Share
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